saas marketing

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

The SaaS market has been on a continuous growth streak for the last few years and it is going to continue in the coming years as well. What exactly is SaaS? Here’s a simple definition: Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them …

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Marketing a Subscription Business—The 7 New Rules for Success

By Nkiru Asika We used to think of subscriptions as mostly for newspapers and magazines, but today you can subscribe to get makeup from Birchbox, mental health counseling from Talkspace, entrepreneurial wisdom from Mixergy, or even a coffee subscription from Burger King. Subscription-based companies have become increasingly competitive as more companies are introducing subscription-based models …

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How to Implement Inbound Marketing for SaaS Businesses

Software as a Service (SaaS) businesses became popular in the last few years. They have the highest demand growth rates of all companies on the market. Naturally, they have to stay on top of marketing trends. So, many turn to inbound marketing to promote their software. If you own a SaaS company, you probably heard …

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12 Best SaaS Marketing Tactics for Business Growth

More and more companies are entering the Software as a Service (SaaS) market, which is defined as: [A] software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. SaaS is one of three main categories of cloud computing, alongside infrastructure as a service (IaaS) and platform as a service …

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A Short Guide to SaaS Marketing

Consumers are changing, and this has never been true than in the SaaS industry. Thanks to the Internet which has made all types of information accessible with just a click. The Internet has also allowed buyers to connect with their peers faster; thus, they can get other people’s opinions about a product or service before …

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