seismic

Another CMP Gets Swallowed Up (Percolate, By Seismic), And What It Means To You

Sales enablement automation (SEA) vendor Seismic announced its acquisition of content marketing platform (CMP) Percolate yesterday at its annual customer event, Seismic Shift. The San Diego-based unicorn adds 50 engineers to the business, increases its presence in New York City, and expands its footprints in Denver and San Francisco. The acquisition improves Seismic’s position with […]

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Seismic buys Percolate, expands content planning tools

SEO BLOG / Good To SEO

Sales enablement and content management platform Seismic has acquired Percolate, a campaign planning and orchestration solution for content marketing. The acquisition will expand Seismic’s offerings, giving clients access to content marketing implementation and planning tools across various channels, including email and social. Financial terms of the deal were not disclosed. Why we should care By

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Seismic Content Marketing Shift: How These 3 Changes Will Make You Fail

Artificial Intelligence, Content marketing, Content Saturation, Marketing, marketing AI, Netflix, Search, Social Media, Voice-First / Good To SEO

Are your once stellar content marketing results starting to decline? Even though you’ve followed “best practice” tactics. The same ones you used in the past. The ones based on best results to-date. Maybe you need to look outside of your organization to understand why. In the past 6 months, 3 factors have come together to

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Content Manager, Financial Services – Seismic

search engine optimization jobs / Good To SEO

Content Manager, Financial Services: Seismic is looking for a prolific and talented content creator to write and produce various content projects regularly to expand our company’s digital footprint, cultivate demand, and generate leads in the enterprise technology space.This role requires a high level of creativity, attention to detail, and project management skills. Familiarity with the technology

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3 seismic shifts, Part 2

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG / Good To SEO

Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes in technology, customer behavior and use of data for decision-making, the marketing operations function is not only filling the gap, but also creating a competitive advantage for organizations by enabling change

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