marketing AI

How Marketing AI Will Transform Your Lead Generation (and Conversion)

Artificial intelligence is about to change lead generation and conversion as you know it. In the process, it’ll have a transformative impact on companies and careers. AI is a blanket term that covers several different technologies. You might have heard of some of them, like machine learning, computer vision, and natural language processing. Even if …

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How To Make A Successful Business Case For Marketing AI

Is your business falling behind in the Marketing AI race? Think this sounds like military jargon? You’d be right because lots of marketing terminology comes from classics on war including: Sun Tzu’s The Art of War Machiavelli’s The Prince and Von Clausewitz’s On War. Or… I could have referenced Stanley Kubrick’s Cold War satire Dr. …

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Marketing AI: What You Need To Know To Make Your Marketing Better

Can you define Marketing AI? Or, do you think Marketing AI is just another overhyped, technology buzzword? The AI Reality:You already use artificial intelligence everyday without realizing it! Without calling attention to the technology behind the services they deliver, Facebook, Google, Netflix, and Amazon have integrated elements of AI into their offerings. This includes: Personalization, …

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The Artificial Intelligence Impact  Friend or Foe to Marketing 351x200

The Artificial Intelligence Impact: Friend or Foe to Marketing?

The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks that previously required human intelligence, such as decision making, visual perception, and speech and language recognition. Marketing, like most other fields, will feel AI’s impact in several areas, including database marketing techniques, search queries and …

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