marketing AI

10 Easy Ways to Get Started with Marketing AI (Artificial Intelligence)

Does marketing AI feel too buzzwordy to you? You’ve probably read about it on blogs, seen its hashtags trending on Twitter, noticed it being bandied about at conferences. But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? Implementing an AI strategy is becoming a standard for …

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Do You Need To Get Rid Of Your Content Marketing Gut?

Want to know a secret about me? Of course you do! Because everyone loves gossip! Even The Economist includes gossip—they call it “Obituaries” to appeal to their readers’ guilty pleasures. So what’s my secret?I was a card carrying member of Weight Watchers (or WW as they’re now known)! Why?Because being an overachiever, I gained over …

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Seismic Content Marketing Shift: How These 3 Changes Will Make You Fail

Are your once stellar content marketing results starting to decline? Even though you’ve followed “best practice” tactics. The same ones you used in the past.  The ones based on best results to-date.  Maybe you need to look outside of your organization to understand why.  In the past 6 months, 3 factors have come together to …

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Content Marketing Newsletters: How To Increase Your Distribution

Are you surprised that content marketing newsletters can improve your distribution? You shouldn’t be. Why?Because social media platforms use email newsletters to get you to return. And so do news media. Unlike marketers, the news media have done content creation and distribution for centuries.  But, like you, they now face the challenge of getting distracted …

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5 Reasons Why Your CMO Needs Artificial Intelligence Now

Do you know why your CMO needs artificial intelligence NOW? Because:CMOs must show measurable financial results for the budget they invested!  Wonder how AI relates to financial results? I’m not surprised since the answer may not be obvious. With an ever-increasing number of smart devices, apps and methods, consumers have more and more ways to …

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How Marketing AI Will Transform Your Lead Generation (and Conversion)

Artificial intelligence is about to change lead generation and conversion as you know it. In the process, it’ll have a transformative impact on companies and careers. AI is a blanket term that covers several different technologies. You might have heard of some of them, like machine learning, computer vision, and natural language processing. Even if …

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