Facebook's updated algorithm has some marketers throwing in the towel – but you don't have to throw it all away just yet. Source link
4 Ways to Maintain Facebook Performance Amidst the Latest News Feed Shift Read More »
Unilever has announced that it will no longer work with those who purchase social media followers, the start of another shift for influencer marketing. Source link
Have you noticed a drop in your Facebook referral traffic since the announcement of their algorithm re-focus back in January? You likely have, according to the latest data from Parse.ly which tracks the traffic sources for thousands of sites. Based on Parse.ly’s latest analysis, here are the key trends they’re seeing in referral traffic. Interesting, right?
New Report Shows the Impact of Facebook’s Algorithm Shift on Publishers Read More »
Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of
For businesses to succeed in this competitive world, they need to strive for excellence—and that begins with their leadership. As business owner and boss, I have found that you can’t expect stellar performance from employees if you hold yourself to a different standard. That sends mixed messages and hurts morale. But I also realize it’s not
Business Leaders: 4 Ways to Shift Your Mindset and Overcome Mediocrity Read More »
Marketers Plan to Shift to New Marketing Channels Post ePrivacy Mailjet > Blog > Guides > Marketers Plan to Shift to New Marketing Channels Post ePrivacy GDPR is not the only new regulation on the minds of Marketers. In March
Marketers Plan to Shift to New Marketing Channels Post ePrivacy Read More »
We’re entering an interesting stage for social platforms, one which seems to be shifting focus from corporate benefit to community good. Of course, both elements need to co-exist – you can’t run a business without an eye on profit. But amidst the controversy in the wake of the 2016 US Presidential Election, and the ways
When was the last time you tried to define or explain a commonly used industry phrase or term? For example, how would you define the phrase “pain points?” I might say to you, “What do you see as the pain points with this client?” Maybe you would see “pain points” as issues that may negatively
Update these 3 organizational buzzwords to shift perceptions Read More »
For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. However, customer acquisition is where most marketing strategies stop. The traditional funnel
B2B Tech Marketers Make the Shift From Funnels to Lifecycles Read More »
In January, Dollar Shave Club began its bid to crack the UK market by launching a TV ad campaign. The mail-order razor company’s success stemmed from a brilliant YouTube video that went viral in 2012, generating growth that, four years later, led to a $1 billion buyout by Unilever. Now part of a multinational conglomerate,
The Shift That Is Changing The Way Brands Deliver Digital Campaigns Read More »
