During my blogging journey I made one big mindset shift to land features on famous blogs like Virgin, Forbes and Entrepreneur. I also found myself featured at NYU and on Fox News for my blogging and digital nomad knowledge using this simple concept. The shift; I moved my attention from conditional giving – or giving […]
1 Powerful Mindset Shift for Getting Featured on Top Blogs Read More »
Some of my favorite childhood memories are centered around drives with my father. What always surprised me was that sometimes those drives would last for hours and other days they would be relatively short, even if the destination was the same. It took me a decade to realize that the days the journey was shorter,
Stuck on Autopilot? Ask These 9 Questions to Shift Gears Read More »
Fotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only include viewable impressions. But that adjustment has not been made yet. Facebook expects to institute the new methodology — which will only count organic reach when a Page’s post appeared on a
Facebook will (finally) shift to viewable-only organic reach counts for Pages next year Read More »
Sales is all about mindset. Why? Because, at the end of the day, people buy confidence and that starts from within. That’s why after practicing the skill set required for sales, you need to shift your mindset for better sales calls. Rather than going into the technical side of sales – like how what to
Audience first. Are you tired of hearing this mantra? I am. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. While it’s not easy to make a genuine shift, here are four twists
4 Ways to Shift Your Thinking to Truly Focus on Your Audience Read More »
Media agencies are facing tremendous pressure these days, much of it stemming from marketer expectations. And though few marketers may feel sympathy for those pressures (who doesn’t feel heat these days?), it behooves them to step into the agency’s shoes for a minute or two. After all, as industry shaker Rishad Tobaccowala, now serving as
Ethan Herber manages a portfolio of 15 hotels throughout the country from his downtown Rochester office, handling social media, search engine optimization and marketing for each. On a typical day, he might work to make sure the hotel shows up in Google searches and craft a few digital ads. Then, he’ll track engagement on social
Hospitality program addresses shift in the industry | Local News Read More »
I noted a trend on a few blogging groups recently. Some bloggers seemed to relish ganging up on folks who appeared to be cheap, flat out broke or bargain basement barterers. But the tire kickers of the world do you a wonderful service. They trigger the fear-based anger and annoyance you must clear to blog
1 Shift to Increase Your Blogging Profits that You May Not Want to Make Read More »
The Recent Shift in the Marketing and Sales Landscape Marketing and sales are closely related, but not exactly the same. It’s vital to your business that you know the difference. Just ask marketing expert Bryan Kramer. He is a two-time bestselling author of the books There Is No B2B Or B2C: It’s Human to Human,
The Recent Shift in the Marketing and Sales Landscape Read More »
If you listen to the buzz about the coming onset of the General Data Protection Regulation (GDPR), you might think you have to throw out all your brand’s tech and data and start over. But recent chats with two privacy-conscious managers — Episerver General Counsel and Vice President Peter Yeung and TrustArc Senior Global Privacy
Here’s why GDPR can drive the attitude shift that modern marketing needs Read More »
