Shift

This Country is Way Over-Stored Because of the Shift to Online

Consumers have now shifted up to 11 percent of their shopping online and this means that the US needs to get rid of 11 percent of their physical stores, according to former Macy’s CEO Terry Lundgren. He says that overall the consumer is healthy and spending but that doesn’t mean that physical stores shouldn’t close […]

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Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to

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How to Manage Shift Workers for Better Results

Do you have shift workers at your business? As our society increasingly wants everything “now,” 24/7 business schedules have become more common. From the construction and transportation industries to healthcare and hospitality, more and more businesses have employees working what’s commonly defined as “shift work,” that is, work outside the hours of 7 a.m. to

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A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday, Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news

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Expandable Featured Snippets Mark Continued Shift in Search

It’s been a year of many changes, big and small, to Google’s organic search results. Still, after a Spring that saw, in order, zero search results, more search results, and the displacement of featured snippets with direct answers, this Summer has been relatively quiet. We’ve seen chatter around some ground-rattling core algorithm updates, sure—like the

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