Voice commands are the newest evolution – or revolution – in technology. From the radio in your car to the refrigerator in your kitchen, voice-activated response is becoming more integrated and more important to our tech. So, how important is it to optimize your website for voice right now? (Hint: It’s a lot more important […]
The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services. That shift was closely followed by another somewhat more
How Alexa and Siri are changing SEO: AI and voice search Read More »
In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was responsible for machine learning improvements to various Google products, including search, Gmail and the Google Assistant. At the time, we wrote that it wasn’t clear what Giannandrea’s
Ex-Googler John Giannandrea takes charge of Siri Read More »
Siri’s perceived mediocrity is putting Apple’s smartphone leadership at risk. It’s also having a negative impact on sales of Apple’s smart speaker, HomePod, which received largely lackluster reviews because of Siri’s functionality (I mostly disagree). An exposé of sorts from The Information about problems with Apple’s management of Siri has been getting a lot of
Once a competitive advantage, Siri now seen as liability for Apple Read More »
