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Google web spam report: Less than 1% of sites visited from search results are spammy

Google released its 2017 webspam report this morning. The metrics show improvements from last year’s report in several areas. For example, Google said that less than 1 percent of searchers ended up visiting a spammy website from the Google search results. And it reduced that figure by half in just a couple of years. Google cut […]

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Web Sites – The 5Ws of Experience-Driven Commerce [Infographic] : MarketingProfs Article

Only 17% of people say shopping is their primary purpose when they visit a brand’s website for the first time, according to a recent Episerver report: Reimagining Commerce: Global Findings. That means brands need to provide memorable experiences so shoppers return to make their purchases. And that’s actually not so hard to do. The study

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This Week in Small Business, Niche Social Media Sites and Customer Pain Points Discussed

?? Welcome back to another episode of This Week in Small Business. This week, I’m joined again by my friend John “Colderice” Lawson — at least for part of the show — and we’re talking about the top stories appearing this week on Small Business Trends. In this show, I start (waiting for a flight

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How to reduce your site’s bounce rate

Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page without interacting with it (i.e. they ‘bounce’ off the page). However, like anything in SEO or digital marketing,

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