In my corporate days, I asked this question of the marketing team on a weekly basis: “Who are these 20,000 people in our email newsletter database? Do they even fit our ideal client profile?” I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter […]
How to Better Understand the Size and Composition of Your B2B Audience Read More »
When you imagine a small business, you might picture a mom-and-pop shop with a couple of employees. Maybe it has a strong local following, but its popularity doesn’t reach a national crowd. Describing a small business is easy when you think about hometown entrepreneurs. But, the government makes defining a small business a little more
Your Business Size Matters, Here’s What You Need to Know Read More »
One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts.
The Ideal Cover Photo Size for Each of the Major Social Media Platforms Read More »
Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high schoolers, who are all on Snapchat … but everyone’s leaving Snapchat for Instagram” can make marketers pause when deciding how to map out their budget allocations. Perceptions about the platforms’ audience size and
How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare Read More »
This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re
Your Free Guide to Every Ideal Image Size on Social Media Read More »
July 31, 2017 Over the past few years, advertisers have increasingly turned to the more impactful ways of advertising online like full page take overs, elaborate gifs and HTML5 animation, really impressive light box video. And let’s be honest, when executed well, they are pretty awesome to look at and I admire the creativity behind
5 Bite Size Tips to Sweeten Your Brand Experience Pushing products isn’t what it used to be. Consumers in 2017 often tune out a message when they feel they’re being sold to. Today’s consumers aren’t just looking for products to buy; they’re looking for solutions to their problems. Marketers are quickly learning that brand experiences
5 Bite Size Tips to Sweeten Your Brand Experience Read More »
