Social

How to Turn Your Obsession Into a Profitable Social Media Business

“Follow your passion” is probably one of the oldest-known pieces of advice for business success. Sure, if you genuinely love what you’re doing, then you’re less likely to run out of drive in the long run. You’ll also be naturally inclined to take opportunities that will help you grow. But what if your passion is […]

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10 Free Tools to Help You Understand Your Social Media Audience

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll

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How to Perform a Social Media Audit With a Free Template

We’ve discussed the importance of creating a social media strategy before. Having a clear plan for how your business will use channels like Instagram, Facebook and Twitter significantly increases your chances of success. After you start implementing your strategy, you need a way to follow up and make sure everything is going as planned. The

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5 Social Media Trends to Watch in 2018

The Golden rule of marketing is to promote your business where target audience spends the most time. Today, your target demographic is on social media which has become a powerful marketing tool. Facebook, Instagram, Twitter, Snapchat, and other popular networks regularly update their features to enhance user experience. The world of social media is constantly

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A Top-Down Approach to Employee Engagement on Social Media [Podcast]

Karin Aviles is Senior Manager of Demand Generation & Field Marketing at Direct Energy Business. Previously, she was with Verizon for nine years. In this podcast episode, Karin explains how she’s applying everything she learned at Verizon into her role at Direct Energy Business, where she’s currently rolling out an employee engagement program. Direct Energy

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5 essential social media listening tools and how to use them

The best social media listening tools to use in 2018 to help you develop your social media strategy “The success of a relationship is solely dependent on two factors: a man’s ability to listen lovingly and respectfully to a woman’s feelings, and a woman’s ability to share her feelings in a loving and respectful way.”―

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Vydia Rights and Social Sync Feature Enables Businesses to Better Control Video Assets

Video technology specialists at Vydia have announced a new Rights and Social Sync feature, designed to ensure businesses don’t waste time, money and effort creating video content only to have it snatched and re-posted elsewhere with out acknowledgement. Vydia Rights and Social Sync Feature The Vydia Rights and Social Sync feature is aimed at protecting videos

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