Writing a job description for a job that didn’t exist 10 years ago is no easy feat. People are still getting used to the idea of “Social Media Manager” as an actual job title, and there are actually a number of different types of social media managers. When writing a social media manager job description, […]
6 Things a Social Media Manager Job Description Should Include Read More »
Sometimes, having everything built-in is awesome. Like a recliner…it’s a chair with an ottoman built-in – how convenient! I can fully relax. And if there was a mini-fridge too? Oh, man… Or those DVD players built-in to family cars. They keep kids (or adults) quiet and occupied on a long car rides. A necessity! But
3 Situations When Built-In Social Listening Tools Won’t Work Read More »
If you have a website, which you do, then you obviously need some social media share buttons. But what if the buttons you currently use display all zeros? Like this: There are probably very few things that are worse for your social proof than showing such numbers. I guess this will sound quite obvious, but
[Giveaway] Here’s Why Social Share Counters Suck, Plus a Solution Read More »
Es muy común, que el community manager o la agencia de marketing digital omita un elemento importante de sus tareas: la elaboración de un Social Media Plan que ayude a visualizar con mayor claridad el punto de partida y los objetivos, así como las tareas y componentes necesarios, además de la calendarización de las actividades
Scientists have shown that the average person blinks 15-20 times per minute. That’s a lot! And it just goes to show that a lot can happen in a minute, or every four seconds if you do the maths. So have you ever wondered about how much activity happens on Facebook per minute? I’ll tell you. 510,000 comments are posted. 293,000
5 Quick Hacks To Radically Improve Your Social Media Design Read More »
Content has become a key component of most consumer brands’ marketing plans, setting in motion a fierce competition for eyeballs on branded stories. Brands in the spirits industry have an even bigger challenge to be seen in social, as they juggle industry rules and regulations governing where, how, and to whom they can distribute branded
Fostering a Social Community in a Regulated Industry Read More »
Social Media Beats Native Advertising for E-Commerce Websites According to some estimates, more than 56% of Americans prefer to shop online while 96% say they’ve made at least one online purchase in their lives. What’s more, e-commerce is growing by 23% each year, yet 46% of small businesses don’t even have a website! Since e-commerce
Social Media Beats Native Advertising for E-Commerce Websites Read More »
What’s the secret to becoming confident in any social situation? About 10 years ago, when I was just starting college, I would have said, “there is no secret. You either have it or you don’t.” And I would have been DEAD WRONG. You see, back then, I had almost zero confidence. But today I’m thinking
Consumers, in 2017, expect companies to engage with them across social channels. But for many ecommerce businesses, social media management is often overlooked or relegated behind other tasks. In this article, I’ll address three common mistakes that businesses make with social media marketing. Mistake 1: Launching without a Strategy Deciding early on the goals of
For Social Media Success, Avoid These 3 Mistakes Read More »
Social media has been a huge game changer for businesses by offering a cheap, simple way to reach more people. Hundreds of tips and tricks to leverage these platforms are available throughout the internet. However, many myths have manifested along with these helpful tips, creating costly misunderstandings. It’s time to dispel these misconceptions so your
