Solving

Issues a Business in the Financial Sector Can Have With Digital Marketing (And Solving Them)

The financial sector is highly competitive which makes the need for digital marketing paramount for companies wanting to stand out. Finance is serious business so a marketing approach that would work for a CBD product or video game might not be formal enough to work. People do not want to find humor in content they …

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Solving 3 Brand Awareness Challenges with Intent Data

“If you build it, they will come.” Wouldn’t it be nice if life were that easy for B2B companies? Building a great product is only part of the battle. You know that there’s a lot more you have to do if you want to stand out among your competition. Unfortunately, there’s consensus among marketers that …

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One-to-one-household marketing requires solving the ‘shareability’ problem

‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this ‘Holy Grail’ may not be all it’s cracked up to be.” …

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Problem Solving is ‘Full of Massive Innovation,’ Says Label Insight Co-founder

Label Insight says that it is powering transparency at the intersection of retailers, brands, and consumers with an industry-leading platform for CPG product attribute data covering more than 80 percent of top-selling food, pet, and personal care items in the U.S. They started out in the pre-cell era by literally going into grocery stores and …

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Solving Sales & Marketing Alignment Challenges

Marketers around the globe have issues aligning with their sales teams to create a true partnership. But there are ways to ease the burden and create a working partnership that creates a better customer experience. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was …

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