SQL

MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads

Lead generation is the holy grail of marketing efforts. Every marketing campaign, across all mediums, is targeted towards generating leads in an effort to bring in new customers. After all, that’s the lifeblood of your business. Unsurprisingly, when marketers observe public interest in what they have to offer, they deem the work done from their …

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What is SQL (Structured Query Language)?

SQL (Structured Query Language) is a standardized programming language that’s used to manage relational databases and perform various operations on the data in them. Initially created in the 1970s, SQL is regularly used not only by database administrators, but also by developers writing data integration scripts and data analysts looking to set up and run …

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Google Switching to Standard SQL for BigQuery Analytics Service — ADTmag

News Google Switching to Standard SQL for BigQuery Analytics Service Google is abandoning its homegrown SQL variant as the recommended default query language for its BigQuery service in favor of a new standard-compliant dialect in the works for the managed data warehouse designed for Big Data analytics. Just moved to beta, BigQuery’s revamped SQL dialect …

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