marketer

7 New Changes All Marketers Need to Know

Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 billion daily active users, this isn’t too surprising. The ad system, after all, is versatile and holds a lot of potential. Advertisers are able to …

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84 Influencer Marketing Statistics for 2019 [Infographic]

The modern consumer’s growing demand for transparency and authenticity has paved the way for the influencer marketing boom. In fact, according to MediaKix, in the next five years, influencer marketing is estimated to become a $5-10 billion industry. In the comprehensive infographic below, you will see that companies and brands that invested in influencer marketing …

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How Remarketing Can Help Increase Conversions

NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers. How can you …

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Essential WordPress SEO Plugins: The Marketer’s Toolkit

Plenty of webmasters today are building their sites on the WordPress platform – and with good reason! Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site …

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What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. Google Ads, …

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MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads

Lead generation is the holy grail of marketing efforts. Every marketing campaign, across all mediums, is targeted towards generating leads in an effort to bring in new customers. After all, that’s the lifeblood of your business. Unsurprisingly, when marketers observe public interest in what they have to offer, they deem the work done from their …

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