Stages

The 3 Stages of Digital Transformation

Today, digital transformation continues to accumulate a lot of attention. As digital sales transformation has moved from a nice-to-have to a need-to-have, more deals than ever are being lost to a commitment to the status quo than to competitors. Digital transformation is more than just a fancy way to describe moving digital assets to the …

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The 4 Main Stages of the Customer Journey Map in Professional Services

In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems. The funnel model and the flipped funnel model in account-based approaches are popular today. This article focuses on viewing marketing from the customer’s point of view. A customer journey map is a visualization of the stages buyers …

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The four stages of social media issue and crisis management – Econsultancy

Some organisations discover issues through social media before they find out about them from their own employees. According to Salesforce, 55% of ‘high performing’ customer service teams say they can predict customer service needs more than 80% of the time, and with more customers now expecting instant responses it pays to have a plan in place …

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