Should B2B brands be using Instagram Stories? The short answer is… yes! Contrary to what some B2B companies may believe, Instagram Stories (IS) isn’t just a new feature of an already-trendy app for millennials. Beyond helping fashion and lifestyle brands amass huge followings, it can be an excellent, lead-generating channel for B2B companies. Instagram itself […]
6 Ways for B2B Brands to Use an Instagram Stories Campaign Read More »
Although some big brands use Instagram Stories, it remains somewhat of a mystery to many small business marketers. How can the Stories feature be used, and is it effective? And, starting with the basics, what are Instagram Stories? “Instagram Stories is a collection of 15-second photos or videos that stay viewable for just 24 hours,” according
Bitcoin. Cat Person. Other divisive things. 2017 has been one heck of a year, and no subset of the marketing world embodies that truth more so than AdWords. There were tons of changes, from platform redesign to new features and strategic adjustments galore! With that, feast your eyes on the 27 most important changes to
The Year in AdWords: The 27 Biggest Stories of 2017 Read More »
Stories, first pioneered by Snapchat, are a storytelling format that enables users to piece together photos and videos taken throughout their everyday lives. After 24 hours, these Stories disappear into the abyss, making them as “realtime” and raw as a medium can get. Soon after Snapchat’s success reached mainstream attention, the copycats stepped forward. Today, Facebook, Instagram,
5 Creative Ways to Use Stories to Build Your Social Media Brand (and Sales) Read More »
ElisaRiva / Pixabay Facebook’s attempt at curbing Snapchat’s influence is definitely working. According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. Another study by Klear showed that 45% of the brands are now using Instagram Stories at least once per week.
6 Clever Ways Brands are Hacking Instagram Stories Read More »
Updates to inform your social media marketing strategy Welcome to our weekly summary of what’s happened in social media this week. This week we look at Instagrams new features, Facebook ‘Messenger Kids’ and how you can import your Instagram contacts into Messenger Instagram lets you archive stories Instagram announced that stories will be automatically save to
Archive your Instagram stories and meet the man who shut down trumps Twitter account Read More »
Instagram has announced a new archive and display process for Instagram Stories which will open up a range of new opportunities for the option. The main update is ‘Stories Highlights’, which will enable users to display Instagram Stories content on their profile, with a new Stories bar being added below your bio info. As you can
Instagram Provides New Opportunities with Stories Archive and Presentation Options Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Each of us has heard meaningful stories that have impacted the way we think, feel, or act. That common experience is part of the way we are wired. As children, we begin to understand the world around us through stories our loved ones recite or read from books. As students, we learn about our history
As millions of businesses try to capitalize on the Black Friday sales and prepare for the looming year-end madness of the holidays, November is always a busy month – and the WordStream blog was no exception this year. This month, plenty of stories struck a chord with our readers. From competitive keyword research and imaginative
Facebook Stats, New AdWords Features & More Top Stories from November Read More »
