As technology advances, so too do user trends – which means marketers need to be constantly iterating in order to stay in touch which these changing discovery and purchase behaviors. No doubt you’ve heard of most of the trends highlighted in this new infographic from Interquest Group, but it’s worth considering how they apply to […]
This article is part of an occasional series from leading voices about key issues facing marketing today. Think of the companies that dominated their industry despite hordes of competitors: What did they have in common? If you’re competing in a crowded market, what can you learn from those leaders to apply to your own business?
3 Strategic Approaches to Getting Ahead of the Competition Read More »
You have finally found your perfect niche and you’re ready to start driving traffic to your site using content. However, don’t you ever feel that content that is super niched down gives you little wiggle room to expand your content creatively? Extending your content range allows you to expand your marketing efforts and establish a
There’s a right and wrong way to gift. Which does your company practice? Source link
Let me ask you a question: What’s the ONE thing your business needs to take the next BIG step in its growth? Is it more ideas? More knowledge? More information? You need to have a good system in place to make sure your ideas are being prioritized intelligently and implemented efficiently. Probably not. If you’re
3-Step Business Growth Plan | Strategic Plan for Business Implementation Read More »
It’s a new year, and Twitter’s helping to kick off your social media marketing efforts for 2018 by releasing their January major events calendar. Twitter started publishing their monthly events calendars last year, highlighting all the key discussions likely to generate significant attention on the platform, along with tweet volume figures from the past year.
Twitter Releases Major Events Calendar for January to Help with Strategic Planning Read More »
It’s that time of year again. More and more companies are getting back into the habit of hosting a holiday party; some are even taking the holiday spirit to the next level and hosting holiday trips. If you take part in company holiday festivities, it’s important to remember that you are at work. Here’s how
Turn the Company Holiday Party into a Strategic Career Opportunity Read More »
If you hadn’t noticed from the abundance of Christmas decorations going up in every department store and shopping mall, Christmas is now just weeks away. And while you’re planning your family get together and finalizing your shopping strategy, many are also no doubt looking to squeeze all they can out of their final marketing push
Twitter Releases Major Events Calendar for December to Help with Strategic Planning Read More »
What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually have to answer more than once. While many business owners and companies accept the need for SEO, many are still confused or mystified by what SEO really provides. Being able to prove
3 strategic goals SEO consultants should fulfill Read More »
Real change management requires more than just changing behavior — it’s dependent upon the critical process of changing the work environment to foster this behavior At one time or another most companies will be challenged with overcoming a period of slow sales and growth. When companies are operating in a deficit the effects on its
A strategic overview of how to use marketing to transform cultures and enable growth Read More »
