Don’t get left behind; take ten minutes now and jumpstart your 2019 strategic plan. Strategic planning can seem overwhelming. There’s no time today, and tomorrow never comes. You blink, and it’s the beginning of April. The first quarter is history, and you’re living day to day and minute to minute, hoping that the year will […]
6 Quick Questions to Jumpstart Your 2019 Strategic Plan Read More »
You may have heard of Urban Airship already – the mobile engagement platform associated with push notifications, amongst other things. Econsultancy has featured some of their stats in our weekly roundups. This week we spoke to Emily Buckman, a global strategic consultant at the business, to find out what her work entails. (Remember, if you’re
A day in the life of… a global strategic consultant at Urban Airship Read More »
You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? Or how they might influence your positioning strategy and communication? From my research on the topic, I get a sense that archetypes are still widely undiscovered and those who have briefly encountered the
Brand Archetypes: The Science Of Strategic Brand Personality Read More »
Let’s face it — building a marketing operations (MO) function is hard. Building a world-class marketing operations function is even harder. What makes this so challenging is finding the right people with the right skill sets to build a strategic MO function. In this column, I’ll share how to accelerate your strategic marketing operations capability
Rent, buy or train? How to accelerate strategic marketing operations Read More »
Twitter has released the latest version of its monthly major events calendar, covering all the key dates to be aware of in July. Source link
Twitter Releases Major Events Calendar for July to Help with Strategic Planning Read More »
{Author’s note: For the purpose of this article, value chain is defined as every element that goes into creating a final product or service, and who is sourced to provide various elements of it.} When the term “partnership” is used, typically one envisions a traditional arrangement where two or more parties share vested ownership and
Applying The Strategic Value Assessment Model for Innovation Read More »
Audiences are the dotted lines that have the potential to connect nearly all of our digital channels. Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using audiences within paid search, we can strategically share content based upon where the prospect
How to take advantage of strategic PPC audience targeting Read More »
Twitter has published the latest version of its monthly event calendar, highlighting all the key dates in June to be aware of. Twitter’s event calendars can be a big help in guiding your content strategy – not only do they highlight all the major events you can tap into, but Twitter also includes specific tweet
Twitter Releases Major Events Calendar for June to Help with Strategic Planning Read More »
Global trade enabler DP World has extended its partnership with Oracle to implement its digital transformation programme that supports its strategy to develop complementary sectors in the global supply chain such as industrial parks, free zones and logistics. Suhail Al Banna, Senior Vice President, DP World, Middle East and Africa Region; Arun Khehar, Senior Vice President
DP World Extends Strategic Collaboration with Oracle to Accelerate Global Digital … Read More »
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