Behice is the Senior Trend Strategist at Mintel. Behice provides futuristic perspectives and opinions on trends and their impact on the brand landscape, which she utilizes to strengthen engagement with CPG and agency clients on storytelling and positioning strategies. February 03rd, 2020February 03rd, 2020 You have probably read a lot of Super Bowl ad reviews […]
Think strategically about Super Bowl commercials Read More »
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
How to Pitch Patiently & Strategically with Michael e. Stern Read More »
Posted by BenjaminEstes We’ve all agreed that technical SEO is integral, and many of us know at least a little bit about the subject if we’re not already practitioners. But have you considered that the way you think about technical SEO could be hindering or helping your success? Today, Ben Estes from Distilled shares the agency’s
How to Strategically Think About Technical SEO – Whiteboard Friday Read More »
Facebook might have been hit by scandals recently, but it remains the biggest social media website in the world, with a reported 2.23 billion active monthly users as of the second quarter of 2018. Given the platform’s massive user base, posting content through a Facebook Page has the potential to bring a tremendous amount of
How to Strategically Automate Your Facebook Page, Get More Engagement in Less Time Read More »
Consumers receive marketing information on a plethora of channels, with email remaining one of the most effective. It is the most highly ranked marketing channel for return on investment, with three in four marketers rating it as either ‘excellent’ or ‘good’. With 80% of consumers being more likely to make a purchase from a retailer that tailors offers to
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Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Here’s the formula to strategically evolve your brand communication: 1. Rearticulate your
5 Steps to Strategically Reboot Your Brand’s Content Marketing Read More »
Ready to launch and grow your podcast? In this episode, you’ll learn how to strategically design and optimize your podcast with Natalie Eckdahl, the founder of BizChix.com and the BizChix podcast. Recognized as one of the top women to listen to, Natalie helps women entrepreneurs build, grow and scale their businesses. She has been featured
[PODCAST] Strategically Designing your Podcast with Natalie Eckdahl Read More »
