I’d assume that, much like myself, you too are overwhelmed when searching terms like “best subject lines,” “catchy subject lines,” or “subject line best practices.” I am not here to add to the overwhelming feeling, but rather share my own personal (and ongoing) quest in writing the perfect, catchy subject line. You Have an Inbox, […]
Email marketing is huge, and it can build long-term loyalty quickly when done the right way. Think about it, when someone subscribes to your email list, they are interested in receiving more awesome content or product information from you. You can easily increase engagement and sales by shooting out an email message once or twice
Writing Email Subject Lines That Get Opened And Increase Open Rate Read More »
Chart of the Day: How Length and Personalization Impact EmailPerformance The Email Urban Legend I’m not talking about those awful email chain letters from the 1990s. I’m talking about “keep your subject line length short”. We all have heard this, right? I call this an email urban legend because it had never been correctly tested
With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack wish lists and switched over to the holidays. The holiday season seems to get earlier every year, so it’s important for email marketers to get a head start on what is going to resonate with consumers. During the last
5 ways to write better email subject lines this holiday season Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Social media ad fatigue, programmatic TV & holiday email subject lines Read More »
As in real life, first impressions matter in email marketing. Do you want to be the cool guy walking down the road everyone turns around to look at, or just that creep in slippers and a leopard-print bath robe most move away from when they cross paths in the street? The inbox is a noisy
What goes into making a really good email? The team at Campaign Monitor paired up with Really Good Emails and produced an infographic that answers the question. The checklist includes tips for how to write subject lines and preheader text, craft a good footer, and incorporate dynamic content and personalization. It also highlights the technical
Email Checklist: From Subject Lines to Footers and In-Between Read More »
The Psychology of Subject Lines: Using Science to Optimize Clicks Businesses often do not put enough effort into their subject headings, especially for marketing campaigns. However, the subject line is by far the most important aspect of email marketing. It is a prime opportunity to target customers and force them to open the email. One
The Psychology of Subject Lines: Using Science to Optimize Clicks Read More »
In 2016, DigitalMarketer sent 107,442,263 emails… …emails centered around promotions, blog posts, charity, and certifications. And we learned a thing or two about what works in the process. It’s safe to say for us, 2016 was “the year of the content mail.” DigitalMarketer has become much less reliant on promotional emails as our primary means
Email subject lines can be tricky. Let’s imagine you spend hours writing an email that you’re proud of – an email you think may help you surpass your goals. You send it. You wait at your computer trying to focus on other work while you keep thinking about that email. Finally, you can’t wait any
Subject Line Formulas You Can Steal to Boost Your Open Rates Read More »
