Audience first. Are you tired of hearing this mantra? I am. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. While it’s not easy to make a genuine shift, here are four twists […]
4 Ways to Shift Your Thinking to Truly Focus on Your Audience Read More »
Are you tired of hearing how beacons are the next best thing? They’ll be the greatest because marketers can send real-time push alerts when someone walks through the door, right? I’m tired of those articles as well, and there’s a reason you hear much less about beacons than you did two years ago: Beacons lost
Reframe your thinking about the beacon opportunity Read More »
If you follow even the slightest bit of corporate news, you’ll know that Amazon recently bought food retailer and grocery store Whole Foods for the hefty sum of $13.7 billion. Although Amazon had already begun its baby steps into food delivery service–think Amazon Fresh–the acquisition deal was, by far, Amazon’s largest and most prominent venture
Amazon’s Latest Move Is A Master Class In Thinking Ahead. Here’s Why In One Sentence. Read More »
It was only a matter of time. Now that there’s real money in initial coin offerings (ICOs), now that the industry has raised more than $2 billion and even Goldman Sachs has gotten into the game and says the ICO market is “too big to ignore,” it was bound to happen and yesterday it did.
Thinking of Investing in an ICO? Read This First Read More »
So far I use to believe that ranking high in search engines was the be-all and end-all for my business that sold virtual products. Moreover, it seemed pretty common to try and rank high for a few relevant keywords. After all, why I or anyone would ignore such a huge source of free, targeted traffic?
Stop Worrying About the SEO Rankings, Start Thinking Outside the Box Read More »
Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave: Predictive Marketing Analytics for B2B Marketers, Q2 2017 Predictive analytics isn’t especially new; it’s been around for more than 75 years. Scientist Norbert Wiener used it during World War II to create an anti-aircraft gun that could
For many, virtual reality still feels like an out-of-reach experience. Only 8% of the US population has tried immersive VR. Throw in concerns about how your body would react to prolonged use, the considerable expense involved in both creating and viewing VR content, and the lack of tangible metrics, and it’s easy to see why
Why Marketers Should Start Thinking About Virtual and Augmented Reality Now Read More »
Just over two years ago, I wrote a blog post about accessibility basics, where I introduced readers to accessibility APIs from a 30,000 foot view. Near the end, I proclaimed that WebDevStudios is “committed to building accessible websites.” Internally, an effort to make our starter theme, wd_s, pass both Section 508 and WCAG 2.0AA standards began. Since then,
How Thinking About Accessibility Can Lead to Success Read More »
What would you give to read your customers’ minds? In his talk at the Intelligent Content Conference, self-proclaimed “search guy” Wil Reynolds shared some tips for getting as close as possible to mind-reading by using resources – some timeless, some modern – that are hiding in plain sight. “If you look just at the keywords
What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight Read More »
Every marketer has felt the pressure to drive marketing innovation. But what does that really mean for the average marketer, whose role includes a diverse range of different factors? Consider a day in the life of a marketer. You’re managing social campaigns on four different networks. You’re editing blog posts, writing blog posts, and trying
Can Systems Thinking Help You Think Like a CMO and Drive Marketing Innovation? Read More »
