Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. And you can’t get access to historical, legacy data, either. That means when you let days (or weeks) go by without setting up […]
Wearable technology was touted as the future, but has yet to really take off the way some thought it would. Apple Watch was arguably unsuccessful, and other wearables have hardly become the norm. However, the company Lumoid has some interesting data on who is using wearables and why — and it’s because they let people
Over 72 Percent of Millennial Women Buy Wearables to Track This (It’s Not Fitness) Read More »
It used to be that marketing was separated into distinct channels—online, print, and television. In the past advertisers would market their products or services on these channels. Sales would increase but the problem was being unable to glean conversion data. Many businesses wouldn’t know whether their print or television campaigns resulted in sales and which
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K Optimizer – Track, Manage & Promote Your Kindle Books In One Place! Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google indoor race track, dog at work & yummy cake Read More »
Let’s be honest, Facebook gives you a lot of data. The only network that even comes close is Twitter. The amount of information you can get from Facebook on the performance of your posts, audience demographics and campaign tracking is amazing. While having all this information available is nice, it’s only useful if you understand
How much do you know about your Twitter followers? If you don’t have any tracking or analytics setup, the answer is probably “not much.” In order to truly understand your audience, you need to track your Twitter followers. That means tracking who’s following and unfollowing you, what they’re Tweeting about, their demographics and everything in
Here’s Why Every Brand Should Track Twitter Followers Read More »
There’s a new version of Microsoft Workplace Analytics available. The overhauled tool first launched in 2016 is the latest in a marketplace demanding more technology to increase employee productivity. The new software is available now as an add-on to any Office 365 enterprise plan. When it first appeared on the scene, Microsoft Workplace Analytics was designed to
Track Employee Productivity with New Office 365 Workplace Analytics Add-on Read More »
Ecommerce merchants must produce profitable traffic from their advertising efforts. Cash flow is essential. Traffic acquisition must be efficient. However, not all traffic channels drive immediate sales. Some channels assist buyers in their purchase journey but are not the final, direct click that leads to a sale. Those channels can be profitable and worthwhile with
Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle Read More »
“I love wasting time and money,” says no one ever. Everybody wants to get the most of what they spend their money and time on. Fun fact: I never go to a restaurant without checking the reviews first, because I don’t like wasting time and money (and my cheat meal quotas.) Same goes for PR
3 Ways Monitoring Helps Boost and Track Your PR ROI Read More »
