Twitter’s working on a new bookmark feature which will help users keep track of tweets they want to come back to, without having to ‘Like’ them to keep tabs. The above sequence is from a demonstration shared by Twitter product manager Jesar Shah, who noted that they decided to develop the option after a recent […]
From social media, to online advertising campaigns, to collaborations with influencers – you’ve been working hard to create buzz online around your brand and its products. How do you know if it’s working? Most marketers know by now that measuring brand awareness begins with monitoring what people are saying about your brand. This involves tracking the keywords used in
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Posted by nickpierno If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently. A decent tracking setup allows you to answer the most important questions about your marketing efforts. What’s working
In case you missed my first post, I am documenting our GDPR compliance journey, from where I sit as an in-house attorney working for an EU and International SaaS company. Get up to speed by reading my first diary entry. Take your mind back… It’s the end of May – one year before the new
Facebook’s rolling out a new tab called ‘Recent Ad Activity’, which will enable users to view any of the ads they’ve clicked, Liked, commented on or shared on the platform, which could help improve the attribution of Facebook ad performance. The feature was first spotted by Devesh Logendran and Facebook has now confirmed that the
Facebook Now Lets You Keep Track of Which Ads You’ve Engaged With on the Platform Read More »
Social media listening or monitoring has become a routine task in digital marketing recently, and though the necessity of the process is apparent to most social media marketers, the details of it aren’t. The common question is this: What keywords should I monitor? To answer that question comprehensively, I will first explain what the word
Social Media Monitoring: 5 Keyword Types You Should Track Read More »
If you own a small business with an online presence – be it an eCommerce store or a local iPhone repair shop – you probably cannot afford to run a large marketing, sales and analytics department. However, with the proliferation of technical know-hows, you now have an unprecedented access to data that should make your
According to recent Pew findings, 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below. 1. Be Intentional
6 Ways to Track (and Beat) Your Competitors on Social Read More »
Understanding how GA ‘UTM’ values can give you more insight into your social media marketing There are some key questions every marketer should ask of any social media initiative… Is anyone actually listening? How are they interacting and what are the business outcomes? To answer the last question on how social media links back to leads and sales on a business website,
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Tracking Twitter mentions is one of the most effective ways to measure your brand’s presence on the network, as mentions of your brand indicate inclusion in conversations. Research from Maritz and Evolve24 found that 83% of customers who made a complaint about a business on Twitter appreciated when a company responded. Unfortunately, that same study
