Updates

Streamline Content Planning With Sprout’s Publishing Calendar Updates

Product Updates, SEO BLOG /

Last year we introduced new ways to use Sprout’s publishing calendar, including message volume indicators, message tags and the ability to export for offline use. Today we are pleased to announce even more additions to improve your team’s collaboration and campaign management. Full Visibility Into Your Content Because content planning requires paying special attention to […]

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Google Shopping ad updates, SEO ranking factors & nofollow links

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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5 ways to sell more this holiday season with Google’s updates to shopping ads

search engine optimization cost, SEO BLOG /

With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways to help you sell more stuff online. Attract users earlier in the buying process with showcase ads For consumers who are further along the path to an online purchase, Google

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Twitter Releases New Schedule for Updates to Safety Policy and Process

SEO BLOG /

Twitter has long been criticized for its inaction in addressing problems with trolls and abuse. But they have made improvements on this front – over the last 18 months, Twitter’s introduced a range of new tools and options, including: A new automated ‘Quality Filter’ which helps detect and eliminate questionable tweets from your timeline, including

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AdWords parallel tracking, Google Attribution & local search updates

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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A brief history of Google’s most important local search updates

Channel: Local, Google, Google: Maps & Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Local /

Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s continuous updating can hit local businesses as hard as anyone. Every tweak and modification to its

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