78% of CEOs don’t trust marketers because they don’t think that they focus on ROI.
CEOs want to see measurable results – sales and revenue – from their marketing team, but many feel that marketers are too focused on intangible results like social media engagement. Some companies will hire a marketing agency, believing that an entire company dedicated to marketing is the way to go, but others hesitate because of this one question…
What Will Digital Marketing Agencies Actually Do for Your Business?
Glad you asked! Digital marketing agencies can help you skyrocket the ROI of your marketing campaign and grow your revenue with a wide variety of services and, of course, expertise, such as:
- SEO help to increase your rankings in search
- Paid traffic support so that you don’t waste money trying things that don’t work
- Retargeting tools to persuade your customers to buy from you even when they’re not searching for your products or services
- Facebook, Video & Mobile advertising expertise to uncover little-known sources of leads for your business
For instance, although traditional PPC advertising can help your business reach potential buyers who are ready to enter your sales funnel and convert to paid customers, Facebook Ads can be even more powerful. By combining the twin powers of audience reach and highly-targeted data, this type of advertising can help your business reach customers before they even think about buying.
The main thing to look for when hiring a digital marketing agency is how much they focus on ROI and how they measure it. At the end of the day, that’s all that matters when running a business.
If you want to impress your CEO, take a look at the resource guide we wrote just for you: What Do Digital Marketing Agencies Do?