According to a survey by Havas, “people wouldn't care if 74% of the brands they use every day just disappeared.”Across the world, only 57% of brands Read More
retargeting
It is no longer news that retargeting is one of the most effective online marketing strategies. In fact, only 2% of users who visit your website Read More
NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing Read More
NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land Read More
When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and Read More
Is your website receiving a lot of traffic but not enough leads? And, more importantly, are the leads not converting to actual sales? If you answered “yes” Read More
When you’re looking at your budget for online marketing, it can be tough to decide whether to focus your resources on Google Ads or Facebook Ads. Both Read More
Imagine if you had the ability to know, with a single look, who was willing to buy your product. You would be able to easily nudge Read More
With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized Read More
It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small "brick and mortar" boutique, or a major retail Read More