According to a survey by Havas, “people wouldn’t care if 74% of the brands they use every day just disappeared.” Across the world, only 57% of brands are trusted on average (and only 33% in North America!): These figures are shocking, right? They shouldn’t be. Today’s shoppers place a lot more value on customer experience …
How to Use UX Testing to Improve Your Customer Lifetime Value Read More »
It is no longer news that retargeting is one of the most effective online marketing strategies. In fact, only 2% of users who visit your website for the first time are likely to convert, so businesses need a way to get the other 98% to come back and either make a purchase or complete a …
3 Tips (+50 Stats) for a Successful Retargeting Campaign [Infographic] Read More »
NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing …
NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers. How can you …
When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew …
What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP? Read More »
Is your website receiving a lot of traffic but not enough leads? And, more importantly, are the leads not converting to actual sales? If you answered “yes” to the above questions, then the problem could be “quality traffic”. Read on to find out how to tell if the traffic coming to your website is of poor …
How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!) Read More »
When you’re looking at your budget for online marketing, it can be tough to decide whether to focus your resources on Google Ads or Facebook Ads. Both platforms have tremendous reach, and a large portion of those users are your potential customers – you just have to find them. Personally, I think it’s important to spend …
A Simple Hack to Combine Facebook Ads and Google Ads Read More »
Imagine if you had the ability to know, with a single look, who was willing to buy your product. You would be able to easily nudge customers from “Oh we’re just window shopping” to “It’s time to splurge on this product!” That would be ideal, right? Remember when you visited an e-commerce website and scrolled …
The Difference Between Retargeting and Remarketing Read More »
With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing best practices, and I’d like to provide some justifications as to why I think it is the need of …
Drive customer retention with Google Dynamic Remarketing Read More »
It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small “brick and mortar” boutique, or a major retail chain, you should never overlook past customers and clients as a potential source of future revenue. In fact, it’s often easier to remarket to your past clients than it …
When we hear the words “lead generation,” our minds automatically conjure up a B2B marketing strategy aimed at filling the top of the sales funnel. But leads are not exclusive to B2B companies. Every type of business, be it wholesale, retail, startup or whatever else, needs qualified “potential” customers who can be nurtured into actual …
Compilation of abandonment rates and follow-up email conversion rates in retail, fashion, travel, finance and not-for profit We recommend retargeting as an essential activity in our RACE framework customer lifecycle activities. That’s because it can help boost both conversion to lead and conversion to sale conversion rates. This pair of charts focusing on email retargeting …
Why is retargeting is essential in E-commerce (and other types of) businesses Read More »
