Marketing is about face-time – and in our increasingly fast-paced world, it’s getting harder and harder to be seen and remembered by customers and clients. Being available online is essential, especially in places where new people see you every day. If you’re thinking about how to market your business online, here are 13 ways to …
If you’ve had a presence on Facebook for a while, you’ll remember the good old days when it was possible to show up in many of your followers’ newsfeeds with organic posts. Unfortunately, over the past few years, this has become ever more difficult as Facebook continues to favor promoted content. The main reason for …
6 Tactics to Show Up in a Facebook Feed without PPC Read More »
Note: as of July 24, 2018, Google AdWords is now called Google Ads Despite what some people believe, Google has said many times that SEO is not pay-to-play: advertising with Google AdWords will not improve your organic search rankings. At least, not directly. But there are ways you can use AdWords to help improve your SEO strategy. …
6 Ways Google AdWords Can Boost Your SEO Results Read More »
Who said retail was dead? According to the National Retail Federation, brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company that closed a store, 2.7 companies opened stores. Although department stores stayed the same, Superstores thrived. With e-commerce achieving a sales growth of 24.8% in …
6 Google AdWords Hacks To Drive More Local Foot Traffic Read More »
There is a major fault with how AdWords management is conducted today. Even 16 years into its lifecycle – an eternity for any digital platform – AdWords management is still a young discipline. Consequently, it suffers from a flaw that many young disciplines have in common: a lack of shared conventions that facilitate collaboration and understanding from …
8 Tips to Improve AdWords Housekeeping and Maximize Success Read More »
Ad media buying for SaaS products can feel like a rabbit hole of complexity. Best practices, capabilities and tactics will change depending on what you’re trying to accomplish, what platform you’re on and whose advice you take. But once you do understand that layer, there’s even more differences and challenges depending on the audience you’re …
8 Advertising Mistakes SaaS Companies Make All Too Often Read More »
Home Digital Marketing What Do Digital Marketing Agencies Actually Do to Impact Your Business? Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! 78% of CEOs don’t trust marketers because they don’t think that they focus on ROI. CEOs want to …
Managing your ad campaigns can be incredibly tedious. You probably don’t need me to tell you that though, because you’re looking at them every day. You’re also making the same changes on a monthly, weekly, and even a daily basis. And it’s not like you can just quit AdWords either. Google has reported that businesses …
How to Set and Forget AdWords with 5 Ad Optimization Rules Read More »
Subscription-based companies face a problem. They willingly lower prices to get people in the door. Each monthly charge is only a tiny fraction of their costs. That means it could take months for them to breakeven on each customer. Unfortunately, most people that sign up don’t stick around that long. People who sign up for …
3 New AdWords Retargeting Hacks to Increase App Retention Read More »
People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” And my response back to them is always the same: “Why do you care?” See, most people have AdWords wrong. They obsess over the costs. They know that more and more competitors are advertising on the platform, which drives up …
Why CPC Doesn’t Matter to Creating High-ROI Campaigns Read More »
