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13 Ways to Market Your Business Online

Marketing is about face-time – and in our increasingly fast-paced world, it’s getting harder and harder to be seen and remembered by customers and clients. Being available online is essential, especially in places where new people see you every day. If you’re thinking about how to market your business online, here are 13 ways to …

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6 Tactics to Show Up in a Facebook Feed without PPC

If you’ve had a presence on Facebook for a while, you’ll remember the good old days when it was possible to show up in many of your followers’ newsfeeds with organic posts. Unfortunately, over the past few years, this has become ever more difficult as Facebook continues to favor promoted content. The main reason for …

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6 Ways Google AdWords Can Boost Your SEO Results

Note: as of July 24, 2018, Google AdWords is now called Google Ads Despite what some people believe, Google has said many times that SEO is not pay-to-play: advertising with Google AdWords will not improve your organic search rankings. At least, not directly. But there are ways you can use AdWords to help improve your SEO strategy. …

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6 Google AdWords Hacks To Drive More Local Foot Traffic

Who said retail was dead? According to the National Retail Federation, brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company that closed a store, 2.7 companies opened stores. Although department stores stayed the same, Superstores thrived. With e-commerce achieving a sales growth of 24.8% in …

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8 Tips to Improve AdWords Housekeeping and Maximize Success

There is a major fault with how AdWords management is conducted today. Even 16 years into its lifecycle – an eternity for any digital platform – AdWords management is still a young discipline. Consequently, it suffers from a flaw that many young disciplines have in common: a lack of shared conventions that facilitate collaboration and understanding from …

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8 Advertising Mistakes SaaS Companies Make All Too Often

Ad media buying for SaaS products can feel like a rabbit hole of complexity. Best practices, capabilities and tactics will change depending on what you’re trying to accomplish, what platform you’re on and whose advice you take. But once you do understand that layer, there’s even more differences and challenges depending on the audience you’re …

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