If you’ve had a presence on Facebook for a while, you’ll remember the good old days when it was possible to show up in many of your followers’ newsfeeds with…
paid ads
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Note: as of July 24, 2018, Google AdWords is now called Google Ads Despite what some people believe, Google has said many times that SEO is not pay-to-play: advertising with Google…
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Who said retail was dead? According to the National Retail Federation, brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company…
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There is a major fault with how AdWords management is conducted today. Even 16 years into its lifecycle – an eternity for any digital platform – AdWords management is still a young…
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Ad media buying for SaaS products can feel like a rabbit hole of complexity. Best practices, capabilities and tactics will change depending on what you’re trying to accomplish, what platform…
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