Ad blocking

Google bans adverts for anti-censorship sites in China

Google has sported a rocky relationship with China for more than 10 years. While the company’s on again, off again approach to the Internet’s largest ‘untapped’ market has always been tempestuous, recent developments suggest the tech giant may be yielding to its own growth imperative and bending to the government’s demands once more. For more …

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7 things that hurt your SEO rankings and how to fix them

The top listing in Google’s organic search results draws 33 percent of traffic while the second spot garners 18 percent, a study by online ad network Chitika confirms. After that, it’s a fight to see who secures enough traffic, and of course, in this sort of scenario you need all the help you can get. …

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Everything you need to know about the Google Chrome ad blocker

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know? Google announced last year that …

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Average display advertising clickthrough rates

US, Europe and Worldwide display ad clickthrough rates statistics summary I’ve put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. When I originally compiled these stats from different sources, social media ads were only in their infancy, but they are now established as …

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Google Just Made it Easier to Mute Unwanted Ads

Google is finally listening to the countless complaints of its users regarding intrusive ads. The search giant now has a new and improved ad-muting feature to make those unwanted ads go away. The “Mute This Ad” feature is not exactly new and has been around for quite a while now. Introduced in 2012, the feature …

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Marketing to the Adblock Generation: Strategies for the Modern Marketer

Post sponsored by Concordia University, St. Paul By Tricia Hussung Even if you’re marketing your business online, are you sure anyone is seeing your ads? According to The Drum’s Tony Connelly, as many as 63% of internet users ages 18 to 34 are using ad-blocking software when viewing digital content, and 41% of internet users …

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