Amazon PPC

Amazon New-to-Brand Metrics | PPC Hero

Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is buying on the platform. There are four new metrics that offer new-to-brand insights for advertisers. The metrics give an idea of what percent of purchasers and orders are new to brand versus returning customers coming from …

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Reasons for Not Using an Automated PPC Bidding Strategy

April 23, 2018 AdWords offers many fantastic automated PPC Bidding Strategies for your accounts and campaigns. In a previous article, I discussed When Flexible Bid Strategies Are Right For You.  Recently, Krista Hsieh wrote an excellent article about Testing New Bidding Strategies Through AdWords Experiments. In this article, we are going to discuss reasons you might want …

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How To Avoid Overlap Between Multiple Similar PPC Accounts

April 19, 2018 Avoiding keyword and targeting overlap is a difficult process even when working within the constraints of a single account. Success hinges on Search Query Analysis, and issues are likely if any of these 4 Red Flags Of Ineffective PPC Account Structure are present. The process becomes much more complicated when working on …

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Amazon Launches Sponsored Products Dashboard

April 17, 2018 Amazon has released a new dashboard feature for the Seller Central marketing platform. This latest marketing platform update comes on the heels of the new reporting options Amazon launched earlier this year. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data. Dashboard …

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