Amazon PPC

Reasons for Not Using an Automated PPC Bidding Strategy

April 23, 2018 AdWords offers many fantastic automated PPC Bidding Strategies for your accounts and campaigns. In a previous article, I discussed When Flexible Bid Strategies Are Right For You.  Recently, Krista Hsieh wrote an excellent article about Testing New Bidding Strategies Through AdWords Experiments. In this article, we are going to discuss reasons you might want …

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Amazon Launches Sponsored Products Dashboard

April 17, 2018 Amazon has released a new dashboard feature for the Seller Central marketing platform. This latest marketing platform update comes on the heels of the new reporting options Amazon launched earlier this year. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data. Dashboard …

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