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Keeping Up in the Digital Marketing World

Amazon Marketing Services, Amazon News, audience, automated rules, b2b lead generation, bid script, client partnership, competitive, competitor tactics, creative testing, Digital Marketing, Distance report, Drift, drift marketing, dynamic creative, f8, facebook analytics, facebook budget optimization, Facebook budgets, facebook dynamic creative, Google updates, how drift works with ppc, marketing ideas for drift, non-branded, Opinion, Optmyzr, paid search drift, paid social, paid social competitor insights, ppc competitor insights, ppc insight, ppc tactics, Professional Development, Seller Central, site speed, spreadsheets, stress management, time management, Work life balance / By

A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the digital marketing world.  These discussions have gone on to expand upon how difficult it is to keep up. Today, the Twittersphere was abuzz sharing an ebook titled, “It Doesn’t Have to Be Crazy at Work,” published …

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Ways to Gain Competitor PPC Insights

Amazon Marketing Services, Amazon News, audience, automated rules, b2b lead generation, bid script, client partnership, competitive, Competitive Analysis, competitor analysis, competitor tactics, creative testing, Distance report, Drift, drift marketing, dynamic creative, f8, facebook analytics, facebook budget optimization, Facebook budgets, facebook dynamic creative, Google updates, how drift works with ppc, marketing ideas for drift, non-branded, Optmyzr, paid search drift, paid social, paid social competitor insights, PPC Advice, PPC competitive analysis, PPC Competitor, ppc competitor insights, PPC Competitor research, ppc insight, ppc tactics, Seller Central, site speed, spreadsheets / By

During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10%  stat. I was excited to share the news with my client, but …

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Building an In-Platform Facebook Funnel

Amazon Marketing Services, Amazon News, audience, b2b lead generation, bid script, Case Studies, client partnership, creative testing, Distance report, Drift, drift marketing, dynamic creative, f8, Facebook, facebook ads, Facebook Ads Case Study, facebook analytics, facebook budget optimization, Facebook budgets, facebook dynamic creative, Funnels, Google updates, how drift works with ppc, How To, Lead Gen, marketing ideas for drift, non-branded, Optmyzr, paid search drift, paid social, ppc insight, PPC Strategy, ppc tactics, Remarketing, Seller Central, site speed, social, social advertising, Social Media, spreadsheets, video, Video Ads / By

Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a …

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Using the Facebook Campaign Budget Optimization Tool

Amazon Marketing Services, Amazon News, audience, automation, b2b lead generation, bid script, client partnership, creative testing, Distance report, Drift, drift marketing, dynamic creative, f8, Facebook, Facebook Ads Case Study, Facebook advertising, facebook analytics, Facebook Automation, facebook budget optimization, Facebook budgets, facebook dynamic creative, Google updates, how drift works with ppc, marketing ideas for drift, non-branded, Optmyzr, paid search drift, paid social, ppc insight, ppc tactics, Seller Central, site speed, social, Social Media, spreadsheets / By

A more recent addition to Facebook’s panoply of automation tactics is Budget Optimization. This feature frees advertisers from having to manually set budgets at the ad set level. Instead of setting an arbitrary daily spend for each of your ad sets, this tool optimizes your ad set budgets on an opportunity-by opportunity basis in real-time …

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What it Means to Provide Value as a Digital Marketer

agency client relationships, Amazon Marketing Services, Amazon News, audience, b2b lead generation, bid script, Business of PPC, client partnership, client relations, creative testing, Distance report, Drift, drift marketing, dynamic creative, f8, facebook analytics, facebook dynamic creative, Google updates, how drift works with ppc, marketing ideas for drift, non-branded, paid search drift, paid social, ppc insight, ppc tactics, Seller Central, site speed, spreadsheets, value of ppc / By

Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you bring?”. It can be a tricky question to answer, and to even begin to answer it we first must have an understand of this word “value”. This is the …

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Beginner’s Guide to Amazon PPC Ad Campaigns

Amazon, Amazon ads, Amazon PPC Ad Campaigns, conversion rate, CPC, CTR, E-Commerce, Facebook, facebook ads, Google, Google AdWords, Pay Per Click, PPC ads, Seller Central, Vendor Central / By

With Amazon paid traffic, there are two spectrums: pre-launch and post-launch. And there are things to know at both stages of the ad campaign. I created a tool that manages and automates Amazon PPC ads and answers hundreds of questions about what to do before launching an Amazon PPC campaign and what to look for while …

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