A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the digital marketing world. These discussions have gone Read More
Seller Central
During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining Read More
Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform Read More
A more recent addition to Facebook’s panoply of automation tactics is Budget Optimization. This feature frees advertisers from having to manually set budgets at the ad Read More
Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you Read More
With Amazon paid traffic, there are two spectrums: pre-launch and post-launch. And there are things to know at both stages of the ad campaign. I created a Read More
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform. These Read More
April 23, 2018AdWords offers many fantastic automated PPC Bidding Strategies for your accounts and campaigns. In a previous article, I discussed When Flexible Bid Strategies Are Right Read More
April 19, 2018Avoiding keyword and targeting overlap is a difficult process even when working within the constraints of a single account. Success hinges on Search Query Read More
April 17, 2018Amazon has released a new dashboard feature for the Seller Central marketing platform. This latest marketing platform update comes on the heels of the Read More