Business Thoughts

Going Premium: Is Google Analytics 360 Worth It?

Analytics, Business Thoughts, GA 360, Google Analytics /

In 2005 Google Analytics (GA) launched an amazing free solution to our analytics problems – setting the landscape to digital reporting and analytics. Over time, its reporting and tracking abilities have expanded to include features, such as multi-channel funnel reports, enhanced ecommerce, and attribution modeling. Since releasing Google Tag Manager (GTM), tracking and sending data to GA has become significantly easier over […]

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How to Analyze Location Data for Next Level Geo Analysis

& Tools, Analytics, Business Thoughts, data analysis, Data Visualization, Tips, Tricks /

Most of us have used location-based data to analyze performance at one point or another, whether it be using Google Analytics geographic data to see where your top performing cities and states are, or whether it’s using paid search data to look at which regions are driving the highest performance for your campaigns. Geography is

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TV Ad Effectiveness: Reinvented for the Year 2018

Analytics, Business Thoughts, data analysis, marketing attribution, SEO BLOG /

To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in

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How I Pitched (& Won) For My Dream Job

Business Thoughts, Career Tips, Inside Seer, SEO BLOG, Uncategorized /

It’s safe to say that not every career is meant to last a lifetime. Experiences from one career opportunity might spark interests that can take you on different paths to professional fulfillment. At the end of the day, though, that is the most important thing that working professionals should strive for—fulfillment. Realizing that made me

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Your Quick Guide to New EU Data Protection Laws

Analytics, Business Thoughts, News, SEO BLOG /

In an age of information, more data is available than ever before. In order to help protect customers from having theirs used improperly, new sanctions and regulations are being put into place. The European General Data Protection Regulation or GDPR is a new regulation that replaces the Data Protection Directive. It protects European Union customer data, in

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9 Analytics Considerations for Redesigning Your Website

Analytics, Business Thoughts, SEO BLOG, websites /

The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or

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5 Things All Companies Must Do to Build Trust with Employees

Business Thoughts, SEO BLOG /

Trust is the most important characteristic for employers to give to their employees. By giving trust freely and building trust through action, employers will benefit from increased employee engagement and retention. Recently I shared an article about how custom career paths can benefit companies’ employee retention and revenue. In order to encourage employees to share

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Google Analytics 360 SalesForce Integration

Analytics, Business Thoughts, Google Analytics, SEO BLOG /

Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales and Marketing Clouds. The first integration (GA 360 + Salesforce CRM) became available in January 2018 and it’s pretty fantastic. This post will highlight what is available now and what we have to

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