Conference

It’s a php[world], and We’re Going to It

Celebrating 25 historic years of PHP, php[world] is happening next week, October 22-24, 2019 in Washington, D.C. Featuring a keynote session by Samantha Quiñones, Director of Engineering at Skillshare, one day of training, two days of informational sessions and panel discussions, and even a 25-year celebration event that includes drinks, food, and surprises, this conference …

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Predict 2019 covered as a leading conference in Data Science

Predict Conference in Dublin’s RDS featured data science areas like AI and how its becoming key in helping plan for smart cities and sustainable services across the globe. As storm Lorenzo raged out in the Atlantic, Dublin was hit with a rain storm of its own thanks to global warming’s latest warning to humanity. After …

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Predict Conference 2019 Bringing Data To Life, 1st October

That time of the year is here again when Predict Conference 2019 takes place covering the world of big data including data science, data analytics and predictive technologies like machine learning and AI. I chatted with Cronan McNamera, Founder and CEO of Creme Global who hosts Predict Conference here in Dublin, Ireland. He kindly answered …

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What’s the ROI of Throwing a Live Event?

If you listen to the Marketing School podcast, you’ve probably heard Neil and me talking about the Marketing School DTLA event we’re planning to host in June. In fact, you may have noticed that a lot of brands are jumping on the live event bandwagon. But is it really worth it? What does the ROI look …

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The Customer Acquisition Playbook: Email & In-Person Outreach

I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client acquisition channel doesn’t have anything to do with technology or data – it’s word-of-mouth and referrals. …

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How To Get Useful Conference Results On The Cheap Without Being Physically There

Conferences create marketing meccas. They laser-focus your industry’s attention on a key topic. As result:They attract influencers and prospects who otherwise may be unfindable or targetable Despite this too-good-to-be-true marketing opportunity you may not be able to attend all or any of the key conferences for your specialty. Among the top reasons for not attending …

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The #1 Marketing Strategy for 2019: The Content Sprout Method

Nowadays there’s so much attention coming from all these different sources and so many things vying for your attention, right? How can a content producer keep up? When I watch Netflix, sometimes I’ll take out my phone and start watching YouTube videos…then all of a sudden I’m watching an Instagram video. And if you have …

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3 Types Of Conference Content That Will Boost Results

Conference season is kicking off. Is your conference content ready for prime time? From a content marketing perspective, major industry conferences are attention magnets because they laser-focus your target audience on the key topics. As a result, the major conferences are content generation and distribution opportunities requiring less work and budget to break through. Even …

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How to Build a Strong Personal Brand Using Webinars

The traditional way to land a job is to send a CV and wait for someone to notice it, call you and try to impress them during the interview. While many companies still rely on this recruiting style, there’s also another important element that makes a big difference in 2018: your personal brand. It’s possible …

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A Revolution for Today’s Marketing Evolution

Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.”    Whether it’s to learn some new tricks, make some new connections or drum up some new business, conferences are a …

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7 Ways to Use Social Media to Create Buzz-Worthy Events

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech …

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How To Build Your Conference Into A Community: Case Study

In addition to building Social Media Marketing World into a wildly successful conference, Mike Stelzner and his team have created a global community. This is no small feat because communities consist of dynamic experiences that evolve over time.  Many conferences provide speakers, sponsors and attendees with quality experiences, yet not all of them develop into …

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