Conference

Predict Conference 2019 Bringing Data To Life, 1st October

That time of the year is here again when Predict Conference 2019 takes place covering the world of big data including data science, data analytics and predictive technologies like machine learning and AI. I chatted with Cronan McNamera, Founder and CEO of Creme Global who hosts Predict Conference here in Dublin, Ireland. He kindly answered …

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What’s the ROI of Throwing a Live Event?

If you listen to the Marketing School podcast, you’ve probably heard Neil and me talking about the Marketing School DTLA event we’re planning to host in June. In fact, you may have noticed that a lot of brands are jumping on the live event bandwagon. But is it really worth it? What does the ROI look …

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The Customer Acquisition Playbook: Email & In-Person Outreach

I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client acquisition channel doesn’t have anything to do with technology or data – it’s word-of-mouth and referrals. …

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How To Get Useful Conference Results On The Cheap Without Being Physically There

Conferences create marketing meccas. They laser-focus your industry’s attention on a key topic. As result:They attract influencers and prospects who otherwise may be unfindable or targetable Despite this too-good-to-be-true marketing opportunity you may not be able to attend all or any of the key conferences for your specialty. Among the top reasons for not attending …

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The #1 Marketing Strategy for 2019: The Content Sprout Method

Nowadays there’s so much attention coming from all these different sources and so many things vying for your attention, right? How can a content producer keep up? When I watch Netflix, sometimes I’ll take out my phone and start watching YouTube videos…then all of a sudden I’m watching an Instagram video. And if you have …

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3 Types Of Conference Content That Will Boost Results

Conference season is kicking off. Is your conference content ready for prime time? From a content marketing perspective, major industry conferences are attention magnets because they laser-focus your target audience on the key topics. As a result, the major conferences are content generation and distribution opportunities requiring less work and budget to break through. Even …

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