This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you tell us more about yourself and Content Advisory? Robert Rose: I am currently the chief strategy advisor with the Content Marketing Institute. And that’s a whole lot of mouthful of words to basically say I […]
The Marketing Strategy for Building Your Audience First Read More »
Customers today aren’t interested in spending their hard-earned money any old place. They want something more – a cohesive experience, a sense that the business they’re patronizing shares their values and principles. They need a mission. It’s been said before that a brand is a promise. A mission statement, then, is this promise in written
Crafting an Exceptional Statement to Keep You on Mission Read More »
Marketers have known for years that getting featured on the first page of Google is like striking gold. When it happens, you’ve finally made it. The floodgates open and traffic begins to flow like never before. And, when multiple pages of content are featured for their variety of search terms, it can transform your business.
5 Powerful Tips to Optimize for Google’s Featured Snippets Read More »
Conversational content and video: a hidden goldmine Engagement is at the core of brand success. Without it, customers won’t grow to love, trust, and rely on your products and services. Video provides one more tool in fostering those relationships in a market that is increasingly competitive. A study by comScore, a website that measures online
