digital marketing strategies

Gain an Edge in the Manufacturing Industry with Marketing Automation

Peter Hoffman is a veteran of the manufacturing industry and knows firsthand how hard it is for his peers to adopt new ways and new technologies for marketing their businesses. The company his father founded, R.M. Hoffman Company, and Motion Solutions, who acquired R.M. Hoffman, have been around over 60 years each. “That’s pre-internet, pre-email, …

Gain an Edge in the Manufacturing Industry with Marketing Automation Read More »

5 Creative Ways to Use Data (beyond measuring KPIs)

“My Favorite Murder was the favorite podcast of 327,676 people on Spotify in 2018. Careful, one of them might be behind you.” That is one of the many eye-catching, social sharing, earned-media nuggets that Spotify gleaned from its listener data and shared as part of its 2018 “Wrapped” campaign that included digital, social, and out-of-home …

5 Creative Ways to Use Data (beyond measuring KPIs) Read More »

5 Hacks for Getting to Know Your Customers

If you want 2019 to be successful for your business, then you need to better know and understand your customers and would-be customers. I mean really know them. Deeply and intimately. You need to be able to finish their sentences. You need to know what keeps them up at night, at least when it comes …

5 Hacks for Getting to Know Your Customers Read More »

Digital Marketing Trends for 2019

Nathan: All right, so the third big trend that you’re seeing, what is that? Brian: This is an interesting one. It’s kind of a larger trend that we’re noticing and I’ve heard a couple other people mention it as well, which is you’re getting and expansion of the small, we’ll call it traditionally Etsy-style businesses …

Digital Marketing Trends for 2019 Read More »

Crafting an Effective Content Strategy for Your Business

This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Welcome to the Rethink marketing podcast. I’m here today with Kristina Halvorson. Kristina, can you tell us more about yourself and Brain Traffic? Kristina Halvorson: Sure. Thanks for having me on. I am a content strategist by …

Crafting an Effective Content Strategy for Your Business Read More »

Tailored Digital Experiences with Marketing Automation

Having this intelligence ensures that companies deliver a unified brand experience across all channels: both online and offline. As more and more data is collected on a buyer over time, companies can begin to tailor what that individual sees when they come to the website: a welcome note upon arrival to the homepage, a thank …

Tailored Digital Experiences with Marketing Automation Read More »