How much time do you spend switching between social media tools in one day? Is it worth it to consolidate that time into an all-in-one solution? There comes a time in every social media manager’s career where you get tired of jumping between tools. Maybe you’re now managing one company’s accounts on three different networks. […]
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Your customers have a voice and more likely than not, they’re trying to communicate with you via social media. Handling all the individual messages across your social channels is a complex task that often requires help from social media monitoring tools. And if your brand wants to improve customer relations and communication, you have to
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What does a typical day look like for you? “Well, no two days are alike,” is a common response to the question that marketers get on a regular basis. In the third installment of our new series, #NoTwoDays, we examine the day of fellow marketer Susan Chang, social media manager at Dropbox, to provide a
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Today’s students can turn to their smartphone or tablet and access a world of information in mere seconds. This is exemplified by the fact that 70% of college students are using social media during class time. Instead of fighting against these distractions, it’s time you start leveraging these tools in the classroom to increase engagement
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5 Tools To Maximize Your Engagements On Social Media What do you attribute to your social media success (or failure)? Are you always on the lookout for tools and tips that can help you perform at a higher level in the future? There is more to social media than publishing updates and waiting for something
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Most everyone reading this piece understands that life goes by too quickly. Not that long ago my wife Michelle was bringing her 85-year-old father back from a doctor’s visit that revealed he had terminal cancer. He would live about six more weeks before he passed away. He was a special man that lived a great
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UPDATED! This post was expanded and updated for 2017 to include more examples of social media prompts to get the conversation going! We all know that social media marketing is important, but for some people, opening up Twitter or Facebook and staring down that empty status update box can be incredibly intimidating! There are about 3
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In the second installment of our new series, #NoTwoDays, we examine the day of fellow marketer Bruce Floyd, social media manager of the Florida Gators, to discover how he adapts to change, incorporates routine and balances his workload. Because no two days are ever the same, here’s a (edited for clarity) day in the life
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We don’t have to tell you there are a ton of social media tools available today. With platforms like Instagram, Facebook and Twitter becoming integral parts of most brands’ marketing strategy, the need for tools to help has increased as well. But here’s the problem. While having all these options is nice, it makes it
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Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. While part of social media’s initial appeal was the potential to reach your audience without tapping into a limited budget, the growing popularity and changing algorithms of popular networks
