What marketers need to know from Facebook’s Q3 2017 earnings report. Please visit Marketing Land for the full article. Source link
Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown Read More »
Facebook Stories could be a serious opportunity for brands. Don’t laugh; marketers aren’t. Facebook’s copy of Instagram’s clone of Snapchat’s popular feature has failed to take off among regular users. Now the social network is opening up Stories to Pages in hopes that someone — anyone — uses its version of the ephemeral photo-and-video format.
Marketers plan to test out Facebook Stories because why not Read More »
Facebook continues to grapple with its teen problem. Four years ago, Facebook’s then-CFO David Ebersman admitted that the social network “did see a decrease in daily users specifically among younger teens.” A month later, news broke that the company had tried but failed to buy Snapchat, which was and continues to be exceedingly popular among
Facebook acquires teen-centric polling app tbh and all its valuable data Read More »
For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to click. This time the Facebook-owned photo-and-video app is tweaking ads’ call-to-action bars to better blend in while still standing out. Last year, Instagram made its ads’ clickable element more obvious in
Instagram redesigns call-to-action bar to dynamically mirror ads Read More »
For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million businesses have bought ads on Instagram, the Facebook-owned photo-and-video app announced on Monday. That’s four times as many advertisers as Instagram claimed a year ago and twice as many as it
Instagram hits 2 million monthly advertisers, doubling in six months (again) Read More »
Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure how the ads it sells influence people’s awareness of a brand and how that compares with advertisers’ TV campaigns, the company announced on Friday. With the new measurement program called Facebook Cross-Platform Brand Lift,
Facebook will measure how its ads compare against, complement TV campaigns Read More »
Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand in the real world. Last month, I reported that Facebook was testing a way for advertisers to target ads to people who had visited their brick-and-mortar locations. Now, the social network
Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high schoolers, who are all on Snapchat … but everyone’s leaving Snapchat for Instagram” can make marketers pause when deciding how to map out their budget allocations. Perceptions about the platforms’ audience size and
How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare Read More »
On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the
Facebook is consolidating its ad-buying tools and combining its ad placement options Read More »
At the same time as Facebook and Snapchat are stocking up on original shows, media companies are independently producing episodic series for Facebook-owned Instagram. Sometime last year, Bustle Editor in Chief Kate Ward saw a tweet from someone asking whether watching Snapchat Stories had replaced TV as a before-bed ritual for anyone else. “It kind
How media companies are creating episodic series for Instagram Stories Read More »
