Facebook: Privacy

Facebook CEO Mark Zuckerberg will testify before Congress next week

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Facebook Chief Executive Officer Mark Zuckerberg will testify before a key House panel next week, the Congressional House Energy and Commerce Committe announced Wednesday. Zuckerberg will face the committee on April 11. It’s the first of three potential hearings where he could face questions about Facebook’s data privacy practices. “This hearing will be an important opportunity […]

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Facebook’s new Custom Audiences permission tool will require user consent confirmation

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Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences. Facebook’s Custom Audiences make it possible for advertisers to target users on its platform by uploading lists of emails, phone numbers and other data and cross-referencing it

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Facebook’s removing third-party targeting data: What marketers need to know

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Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways in which Facebook is trying to shift under mounting scrutiny and regulatory pressure. Here’s what we know. What’s changing There has been some confusion about the extent of this

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Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data

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On Thursday, Facebook said it would be phasing out the use of third-party data for ad targeting on the platform over the next six months. Since the ignition of the firestorm over Facebook’s handling of Cambridge Analytica’s misuse of user data, there has been one group that hasn’t had pitchforks out for the social network:

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Facebook booting data brokers, simplifying privacy tools to bolster user confidence

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Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The company is simplifying its famously confusing privacy controls and ending its third party “Partner Categories” program, which allowed the importation of third party “offline” data for targeting. Facebook issued a short statement about the end of Partner

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Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes

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“We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again,” Facebook CEO Mark Zuckerberg wrote in a post on Wednesday, five days after the company triggered a firestorm with news

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Facebook chief security officer reportedly resigns amid data controversy

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Following Facebook’s suspension of Cambridge Analytica, the analytics firm charged with exploiting Facebook user data, the social platform’s chief security officer, Alex Stamos, is said to be leaving. According to the The New York Times, Stamos said he will be leaving by August of this year and had been clashing with executives since 2016 “over

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Where some see data suppression, Facebook says it was only following privacy policy

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An article appearing in the Washington Post about Russian interference in the 2016 US presidential election says Facebook “scrubbed” thousands of organic posts associated with accounts used by Russian operatives. The implication is that Facebook is suppressing information to avoid further embarrassment or negative PR. Facebook told Marketing Land that the Post article doesn’t reflect

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Apple’s anti-tracking tool restricts Facebook’s ‘like’ button-based tracking

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Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and use that information to target ads on and off the social network. Now, Facebook may find it harder to follow people around the web. The Intelligent Tracking Prevention feature that Apple has added

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