https

How Poor Website Security Negatively Impacts SEO Rankings

“Website security” – let’s be honest here: when was the last time you seriously thought about it? When was the last time you or your SEO team spent two seconds on the latest security trends for websites? Companies might be spending billions of dollars on SEO right now, but a significant percentage of enterprises with …

How Poor Website Security Negatively Impacts SEO Rankings Read More »

Why Your Site Must Switch to HTTPS (And How to Do It) [Podcast]

Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the …

Why Your Site Must Switch to HTTPS (And How to Do It) [Podcast] Read More »

Cybersecurity in SEO: How website security affects SEO performance

Website security — or lack thereof — can directly impact your SEO performance. Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and begin to overlook what SEO should be. The industry has long questioned the permanent impact a website hack can have on organic performance. And many …

Cybersecurity in SEO: How website security affects SEO performance Read More »

How did the 2018 SERP changes impact organic search?

Search industry has seen its share of updates over the years. The folks that have been in the industry long enough know Google introduces multiple changes in its search algorithm yearly. These changes range from being minor to major changes. Panda, for instance, affected the search engine result page (SERP) in substantial ways. When such …

How did the 2018 SERP changes impact organic search? Read More »

Why & how to secure your website with the HTTPS protocol

A few days ago, Fatih Ozkosemen and I led an episode of the AdSense On Air series. This program consists of monthly videos which cover many topics of interest to online publishers (we recommend you sign up if you use Google AdSense). The November 2018 version was dedicated to HTTPS migrations. You can find the …

Why & how to secure your website with the HTTPS protocol Read More »

What Are the Biggest Website Mistakes that Are Lowering My SEO Ranking?

We all want to rank on page one of the SERPs for our keywords, and as close to position one as possible. However, doing so requires that your website not only be the best resource for the search term, but for the search engines to recognize it as the best. So how do you do …

What Are the Biggest Website Mistakes that Are Lowering My SEO Ranking? Read More »