“Website security” – let’s be honest here: when was the last time you seriously thought about it? When was the last time you or your SEO team spent two seconds on the latest security trends for websites? Companies might be spending billions of dollars on SEO right now, but a significant percentage of enterprises with …
How Poor Website Security Negatively Impacts SEO Rankings Read More »
Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the …
Why Your Site Must Switch to HTTPS (And How to Do It) [Podcast] Read More »
Website security — or lack thereof — can directly impact your SEO performance. Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and begin to overlook what SEO should be. The industry has long questioned the permanent impact a website hack can have on organic performance. And many …
Cybersecurity in SEO: How website security affects SEO performance Read More »
Search industry has seen its share of updates over the years. The folks that have been in the industry long enough know Google introduces multiple changes in its search algorithm yearly. These changes range from being minor to major changes. Panda, for instance, affected the search engine result page (SERP) in substantial ways. When such …
How did the 2018 SERP changes impact organic search? Read More »
A few days ago, Fatih Ozkosemen and I led an episode of the AdSense On Air series. This program consists of monthly videos which cover many topics of interest to online publishers (we recommend you sign up if you use Google AdSense). The November 2018 version was dedicated to HTTPS migrations. You can find the …
Why & how to secure your website with the HTTPS protocol Read More »
We all want to rank on page one of the SERPs for our keywords, and as close to position one as possible. However, doing so requires that your website not only be the best resource for the search term, but for the search engines to recognize it as the best. So how do you do …
What Are the Biggest Website Mistakes that Are Lowering My SEO Ranking? Read More »
At WebDevStudios (WDS), we are dedicated to making the web a better place. Oh sure, we love being creative and having fun, too. And our entire team has a passion for technology. However, whether we’re working on client projects, speaking at a WordCamp, writing content, or developing a WordPress plugin, our primary goals are always …
When it comes to SEO, the importance of good quality content and relevant, authoritative links is generally recognized. When asked about the three most important ranking factors, Google search quality senior strategist Andrey Lipattsev mentioned three things: Content Links RankBrain The SEO world went agog with this revelation, and much emphasis has since been focused …
Technical SEO: why it matters and seven tweaks to give you an edge Read More »
The Secure URL label HTTPS will no longer be seen on Google Chrome by September of this year. Google believes that secure websites should be the norm and as such, do not need any more labels. The news was confirmed on May 17 by Google Chrome Security Product Manager Emily Schecter on the company’s official …
Google to Remove HTTPS Secure Indicator in September Read More »
Whenever you click on a link to visit a site a request gets made to the server. The server answers with a status message (header) and a file list for that website. After viewing that list, the browser asks for the files one at a time. On the ‘old’ HTTP1.1 protocol, this process takes ages …
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them on the horizon. So, when in 2014 Google confirmed HTTPS as a ranking signal – that is, recommended that all websites should migrate to HTTPS for the sake of their users’ security – few website owners took it as a direct …
The state of HTTPS in 2018: Why should you migrate? Read More »
Cross-posted from the Google Security Blog. We previously announced plans to deprecate Chrome’s trust in the Symantec certificate authority (including Symantec-owned brands like Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL). This post outlines how site operators can determine if they’re affected by this deprecation, and if so, what needs to be done and by when. Failure …
