Internet Marketing

Why clients in-house and what agencies can (and can’t) do about it

A-Post to MarTech Today, branding, Channel: CMO Zone, Digital Agency Survey 2019, Features & Analysis, Internet Marketing, Internet Marketing Industry, Social media marketing / Good To SEO

Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data management requirements have added new pressures. Half of digital agencies say clients moving marketing services in-house is a key challenge, according to our Digital Agency 2019 survey, released Wednesday. To better understand […]

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How to get more clients online

Internet Marketing / Good To SEO

By Mark Zeni – 2 minute read One of the most important questions you can ask when you start or run your business is how to get clients online. We can’t say that it’s impossible to run the business without an online presence, but you definitely leave a lot of money on the table by

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Magento Alternatives – Which One Is Right For You?

Internet Marketing / Good To SEO

By Mark Zeni – 2 minute read Magento is one of the most favored e-commerce platforms used by all over the world. There are three different platforms provided by Magento to its users Enterprise Cloud Edition, Enterprise Edition, and Community Edition. It might be really popular among businesses of all sorts, but some customers might

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Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates

ABM: Account-Based Marketing, branding, Channel: CMO Zone, Internet Marketing, Internet Marketing Industry, Internet Marketing Industry: Stats, Social media marketing, Statistics / Good To SEO

The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform. With more than eight years of research analyzing the career track of 2,400 CMOs across various industry, the report revealed the average tenure for a CMO was 42.7 months, with the

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Evergreen Email Marketing Tips for Bloggers

Internet Marketing / Good To SEO

By Guest Author – 5 minute read Email Marketing has been a cornerstone practice for both marketers and bloggers for almost two decades. The simplest reason for its prevalence is its fantastic return on investment and ability to garner and nurture an audience. Although it is a well-established practice, it can still be challenging to

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Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

Channel: Martech: Commerce, Holiday Retailer, Holiday2018, Internet Marketing, Marketing Tools / Good To SEO

Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber Monday alone, according to Adobe. Still, it wasn’t all rosy. Issues such as lower average order values, higher cart

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Are Patients Engaging With Your Blog? AI Can Help

Internet Marketing / Good To SEO

By Mark Zeni – 1 minute read Blogging is an ideal way to draw attention to your medical practice, but are your clients actually reading your posts? Too often, we work hard to develop engaging content, only to have readers scroll right past. By employing AI as part of your medical blog, however, you can

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The Foolproof 3-Step Process for Converting Leads Into Clients from Your Blog

Internet Marketing / Good To SEO

By Guest Author – 2 minute read You’re a wise business person. You understand that online lead generation is a key to the sustained growth of your business. You’ve used tactics like paid ads, blog posts, and your website to attract your ideal customers. Now people are beginning to take notice of your enterprise, and

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Ten Task Management Tools To Boost Team Productivity (2019)

Internet Marketing / Good To SEO

By Guest Author – 4 minute read As the name itself suggests, a task management tool is designed to help teams and individuals manage the tasks of a project efficiently, effectively, and on schedule. Many people believed task management as a process that revolves entirely around managing tasks and to-do lists. But that’s not true,

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IAB: Digital ad revenues could exceed $100 billion for first time in 2018

Channel: Social Media Marketing, Internet Marketing, Social media marketing, Social Media Marketing: Advertising, Statistics: Online Advertising, Statistics: Social Media, video / Good To SEO

Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared to the first half of 2017. That put digital on track to exceed $100 billion in annual ad revenues for the first time, according to the Interactive Advertising Bureau’s (IAB) Internet

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