ad campaign

How Remarketing Can Help Increase Conversions

NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers. How can you …

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What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. Google Ads, …

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9 Rules for Creating Ads that Convert

Creating an ad is fairly easy, but generating sales from it is difficult. PPC still remains one of the easiest and most preferred ways for online advertising and this is the reason it’s full of advertisers. Due to rising competition, generating good conversions from ads is getting harder. The average conversion rate is 2.35%, but …

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11 Trusted Ways to Stop Ad Fraud and Get the Most Out of Your Ad Spend –

Among the many challenges that a modern marketer faces, ad fraud is right up there at the top. Ad fraud negatively impacts the effectiveness of your ad spend and if your ads end up on fake/spam websites, it hampers your brand’s reputation. Click To Tweet The Methbot report, released by WhiteOps, explains how Russian fraudsters led …

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How to Improve Your Amazon Ads to Increase Sales

Amazon is the first place people go to when they shop online. According to BloomReach’s State of Amazon report, customers begin their search on Amazon 2X as frequently as on Google and this number is only going to increase. Eventually your potential customers will start all their searches on Amazon even if you’re not selling a …

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How to Get 1,000 True Fans with Facebook Video Retargeting

If you’re not already familiar with Kevin Kelly’s 1,000 true fans article, then I strongly recommend you add it to your reading list. The major takeaway for small business owners, marketers and entrepreneurs is that you don’t need millions of followers to have a successful business. In fact 1,000 true fans will be more than enough …

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