Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times bigger than standard-sized videos on the app, spanning across Pinterest’s two-column grid, and are available in both 16:9 and 1:1 aspect ratios. In May, the company launched a beta test of the max-width […]
Pinterest opens up wide-format Promoted Videos to all advertisers Read More »
rvlsoft / Shutterstock.com While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While the wedding and food industry have been naturally thriving on Pinterest, you may be surprised that you can find success using Pinterest Ads even if your brand resides outside of those two categories.
Intro to Pinterest ads: From setup to success story Read More »
Pinterest is testing a new wider-framed Promoted Video ad format that will display at maximum width across both columns in a user’s home feed, follow tabs and mobile search rather than the standard width of one column. The wider video ads, available in both 16:9 and 1:1 aspect ratios, currently are being used by a
A year after its debut, Pinterest’s Lens feature has become so capable of parsing what an image contains and what a person is searching for that the company will now use it to support text-based searches. Starting next week, people will be able to attach images to textual search queries on Pinterest to have Lens
rvlsoft / Shutterstock.com Pinterest is making a home for itself on Facebook’s Messenger. On Tuesday, the social-cum-search platform debuted a chatbot for the Facebook-owned messaging service and a new way for people to interact with pins shared on Messenger. Both moves make it possible to use Pinterest within Messenger without needing to use Pinterest outside
Pinterest rolls out chatbot, native features for Facebook’s Messenger Read More »
I AM NIKOM / Shutterstock.com With more than 300 million visual searches performed on Pinterest each month, the company is looking to make its visual search platform more useful during the holiday shopping season. On Tuesday, Pinterest rolled out several new features designed to make it easier for people to find products to purchase through
Pinterest adds custom QR-like codes for businesses, more shoppable pins Read More »
