recommendations

Word-of-Mouth Marketing — What Is It and How Do You Do It?

Before the digital age, word-of-mouth marketing consisted of one person telling another about a brand, product or service during a conversation. Kind of like this old ’80s commercial for Faberge shampoo: Now, you are no longer limited to peer-to-peer recommendations; your business can encourage and amplify word-of-mouth marketing as a method of promotion. There are …

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5 Ways to Boost eCommerce Sales with Product Recommendations

Businesses know that acquiring new customers is more difficult and costlier than selling new products to existing customers. This is why eCommerce businesses prefer to invest in a good loyalty program. And product recommendations is one of the best marketing tools that a retailer can have in its arsenal. After all, the right recommendation helps …

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5 Marketing Experts Share Their Top Email Writing Tips

You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with …

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