social proof

6 Easy Ways to Build Social Proof into Your Website

It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. We’ve all gotten excited by an ad for some product that makes grand promises or looks a certain way – only to be quite disappointed once we actually buy it: This may be funny in some instances (like when …

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4 Essential Elements Your Business Website Needs

Having an online presence is essential for any modern business. Over 75 percent of consumers claim to do online research about a business before making a purchase or visiting their physical location. The first thing most consumers will look at when trying to get an idea of what a business does is their website. Ideally, …

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How to Grow Your Business and Brand With Influencer Marketing

NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships Why Brands Rely on Influencer Marketing How to Work With Brand Advocates and Influencers Brand + Influencer: Make It Mutually Beneficial How to Become a Social …

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How to Design Landing Pages that Convert

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert: that’s because they are. However, just because they’re important doesn’t mean that the average person understands how to use them. Even …

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The Ultimate Guide to Link Building with Content for SEO

Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content falls closer to trustworthy than spammy on this spectrum. But that’s only part of what makes …

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Why social proof works so well when engaging Gen Z – Econsultancy

For younger generations, it can be difficult to imagine what the world was like before Facebook or mobile phones existed. A grad asked me the other day, “In the days before smartphones, what happened if you agreed to meet someone and got caught up – how would you tell them you were running late?” As …

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