social proof

How to Grow Your Business and Brand With Influencer Marketing

NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships Why Brands Rely on Influencer Marketing How to Work With Brand Advocates and Influencers Brand + Influencer: Make It Mutually Beneficial How to Become a Social …

How to Grow Your Business and Brand With Influencer Marketing Read More »

How to Design Landing Pages that Convert

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert: that’s because they are. However, just because they’re important doesn’t mean that the average person understands how to use them. Even …

How to Design Landing Pages that Convert Read More »

The Ultimate Guide to Link Building with Content for SEO

Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content falls closer to trustworthy than spammy on this spectrum. But that’s only part of what makes …

The Ultimate Guide to Link Building with Content for SEO Read More »

Why social proof works so well when engaging Gen Z – Econsultancy

For younger generations, it can be difficult to imagine what the world was like before Facebook or mobile phones existed. A grad asked me the other day, “In the days before smartphones, what happened if you agreed to meet someone and got caught up – how would you tell them you were running late?” As …

Why social proof works so well when engaging Gen Z – Econsultancy Read More »

Word-of-Mouth Marketing — What Is It and How Do You Do It?

Before the digital age, word-of-mouth marketing consisted of one person telling another about a brand, product or service during a conversation. Kind of like this old ’80s commercial for Faberge shampoo: Now, you are no longer limited to peer-to-peer recommendations; your business can encourage and amplify word-of-mouth marketing as a method of promotion. There are …

Word-of-Mouth Marketing — What Is It and How Do You Do It? Read More »

How to Leverage Testimonials From Social Media to Make More Sales

Getting new customers to buy from you is a challenge you’ll likely have to deal with for as long as you own your business. However, a good testimonial goes a long way in swaying a person’s opinion about a product. People feel more confident buying from a brand if they see that other consumers purchased …

How to Leverage Testimonials From Social Media to Make More Sales Read More »