Siri

Canalys: Baidu passes Google to become No. 2 smart speaker company

Baidu is now the No. 2 two smart speaker company globally in terms of shipments, according to a new report from Canalys. The Chinese technology giant entered the affordable smart speaker market last June when it launched the 249 yuan ($39) Xiaodu, having ditched an earlier high-end smart speaker called Raven-H, which cost around 7 […]

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The Effects of Natural Language Processing (NLP) on Digital Marketing

NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing. Even though language is second nature for the vast majority of humans, it’s very difficult for computers

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I Would Have Liked to See Siri Evolve to Doing More Things

The Co-Founder & former CEO of Siri, Dag Kittlaus, says that he “would have liked to see Siri evolve to doing more things, greater capabilities to become a bigger part of your life.” Siri was acquired by Apple in 2010. In 2012 Kittlaus co-founded another AI company, Viv, an artificial intelligence platform that enables developers

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How AI Is Shaping the Future of Content Marketing and Personalization

The practice of collecting basic demographic information from customers to create a successful business marketing strategy is one of the past. In recent times, there has been a major shift in the way that businesses interact with their customers. The digital space has spread so far and wide that it has had a lasting influence

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Marriott Using Salesforce Einstein to Reinvent the Hotel Experience

Salesforce Co-founder & CEO Marc Benioff announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power of artificial intelligence into the hotel room via a phone app. This new Marriott app will connect directly with a Salesforce Einstein powered customer database that knows the customer’s preferences and will

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Hey Siri: How Do I Optimize For Voice Search?

Voice commands are the newest evolution – or revolution – in technology. From the radio in your car to the refrigerator in your kitchen, voice-activated response is becoming more integrated and more important to our tech. So, how important is it to optimize your website for voice right now? (Hint: It’s a lot more important

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How Alexa and Siri are changing SEO: AI and voice search

The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services. That shift was closely followed by another somewhat more

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Beginner’s Guide to Voice Search SEO

Virtual assistants, such as Alexa and Siri, are being called upon to answer questions and fulfill consumer informational requests more than ever. “Alexa, find pet stores near me.” Finding pet stores. “Siri, how do you make homemade slime?” Here’s what I found on the web for “how do you make homemade slime.” Have a look.

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