Statistics: Online Behavior

After data leak, 3 of 4 US carriers vow to stop selling user location to third parties

[ad_1] If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be surprised if not horrified. Never mind that the official line in the industry is that all this data is “aggregated and anonymized.” Carriers are just one source of location data among many in …

After data leak, 3 of 4 US carriers vow to stop selling user location to third parties Read More »

Have we reached peak smartphone and what does that mean for marketers?

[ad_1] Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price …

Have we reached peak smartphone and what does that mean for marketers? Read More »

Despite recent events, people still positive about internet’s impact on society

[ad_1] Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in their lives. That’s according to a recent Pew Research Center survey conducted in January. The survey found that 88 percent of US adults believe the internet has been mostly positive …

Despite recent events, people still positive about internet’s impact on society Read More »

Retailers with shopping apps now see majority of e-commerce sales from mobile

[ad_1] For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, …

Retailers with shopping apps now see majority of e-commerce sales from mobile Read More »

AI marketing and the journey through the uncanny valley

[ad_1] “Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, …

AI marketing and the journey through the uncanny valley Read More »

More consumers seeking to buy directly from brands vs. retailers

[ad_1] One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be loyal than previous generations — chiefly because there’s more transparency and information available to them — there’s a strong argument to be made that …

More consumers seeking to buy directly from brands vs. retailers Read More »