June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze performance […]
PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs). A lot has changed since Google first started selling text ads way back in the 20th century. Technology is better. The way people search has changed. And, perhaps most importantly, we’re now
7 Data-Backed Tips for AdWords Ads that Work Right Now Read More »
In case you weren’t able to attend yesterday’s Twitter chat, here’s a brief recap of our #SMTLive chat on personal branding. We had a great discussion about the basics of building a personal brand, the benefits of devoting time and effort to your own brand and how to earn recognition in today’s digital age. Many people joined in to
Simply having a well-designed website won’t drive the necessary traffic to keep your business afloat. Search engine optimization practices are very important when it comes to attracting new visitors and converting them into leads and sales. This is due to the fact that the average consumer uses search engines to look for anything ranging from
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. They should be in-depth, enlightening, and also: interesting. If not a
In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #2 of 5,
How to Use Content to Generate a Steady Flow of Leads Read More »
I hate having to stay in touch with people. New people, especially, scare me. I’d much rather spend my time not meeting all that many people, creating, writing and eating Kit Kats. Most of us don’t want to be rejected or look weird in front of people. The truth is, however, that being bold and contacting
41 Creative Ways to Get People to Respond to You Read More »
Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience or bring awareness to your cause or company. However, what does violate Google’s guidelines on link schemes is when the main intent is to build links in a large-scale way back to the author’s site. Below
A reminder about links in large-scale article campaigns Read More »
Es muy común, que el community manager o la agencia de marketing digital omita un elemento importante de sus tareas: la elaboración de un Social Media Plan que ayude a visualizar con mayor claridad el punto de partida y los objetivos, así como las tareas y componentes necesarios, además de la calendarización de las actividades
Blog images by Alejandra Porta. UPDATE: Inspired by Melanie Ehrenkranz’s piece on Mic and some tenacious and passionate marketers on Twitter, we’ve started compiling a list of talented female marketers eager to get on stage and share their knowledge. If you know someone who fits the description — or you are someone who fits the
How to Promote Gender Diversity at Your Marketing Event Read More »
