In the world of digital analytics, automation is one the biggest keys to ensuring you obtain maximum value from how and where you spend your time. Automation is the mindset of spending time upfront to save you time in the future. This could save hundreds or thousands of hours if done correctly. With this time, […]
The 2017 holiday season was another record-breaker in online sales. Adobe reported $108.2 billion in online sales generated between November and December of last year, an increase of 14.7 percent year over year. Adobe’s final numbers were nearly a billion dollars more than what the company had predicted back in November, when it forecast online
Adobe, NRF, Salesforce, Amazon point to another record season Read More »
Adobe says this year’s holiday e-commerce earnings will beat last year’s $92 billion — up 13.8 percent to break $100 billion. According to Adobe, online sales will reach $107.4 billion, with the largest online shopping day of the year to occur Cyber Monday, November 27. The Monday after Thanksgiving is expected to bring in $6.6
Holiday e-commerce revenue will surpass $100B, according to Adobe Read More »
Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech giant bought a tag management technology called Satellite in 2013. Launch was announced as a beta release at Adobe Summit in March, and it’s now out
Adobe launches Launch, its next-gen tag management platform Read More »
Adobe’s Advertising Cloud is out this week with its first mobile app, which the company says is the only app that can manage advertising campaigns across a wide variety of channels. Advertising Cloud Vice President Keith Eadie told me via email that development on the app was started by the team at TubeMogul, the video
Adobe Ad Cloud’s first app lets marketers manage ad campaigns Read More »
From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all of which it says are made possible by its Sensei cloud-wide layer of artificial intelligence. The tech giant released its One-Click Personalization last November in beta, which enables algorithmic page-level testing,
Adobe updates Target with Sensei-powered enhancements Read More »
Business tools come and go. This week, Adobe finally announced the date for the death of Flash — a technology that has had a huge impact on the online experience for years. But businesses also got news about some new business tools from providers like Wix and HostGator. Read more about these updates and other
Adobe Announces Flash End Date, New Features from Wix and HostGator Unveiled Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Twitter subscription ads, Adobe Target update & Segment tools Read More »
Welcome to The Definitive Guide to Analysis Workspace for Adobe Analytics, here’s what we’ll be covering in the post below! Table of Contents The Mystery of Digital Analytics The Role of Analysis Workspace for Adobe Analysis Workspace Landing Page The Basics of Analysis Workspace Left Sidebar Navigation and Top Menu The Freeform Table 20 Analysis
The Definitive Guide to Adobe Analysis Workspace Read More »
While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are one of those people, you’ve come to the right place. Let’s dig into Adobe Analytics and get you up to speed! First, let’s establish why Adobe Analytics is important to understand, and define some dimension
