An effective employee advocacy program can have a significant impact on marketing results and reach. Take a look at these stats. Source link
8 Ways that Employee Advocacy Can Boost Your Marketing Efforts [Infographic] Read More »
When done correctly, employee advocacy is one of the best assets any business can use to exponentially expand the reach of the company on social media and to cultivate a more positive brand image. Yet, this is only a portion of how an employee advocacy program benefits your company and brand. There are tons of
The 4 Key Reasons For a Strategic Employee Advocacy Program Read More »
When brands first started using social media, it was primarily for marketing. Companies pretty much stuck to posting for brand awareness and promotion. But oh, how that’s now changed. Over the past several years, social media’s reach has widened, both in our overall society as well as in the workplace. Statista reports that 24% of businesses
4 Ways to Get Your Colleagues Excited About Employee Advocacy Read More »
One way that brands can overcome this content distribution problem is through advocacy. This means leveraging the networks of individuals who like you and are invested in your continued success. Advocacy can take on many forms. When many people hear advocacy, they tend to think major influencers: celebrities and individuals with large social followings. However,
Publishing & advocacy: the power of social amplification Read More »
We have come to the final post in our lead management series. Stage 7 of the lead management process involves establishing a foundation for customer management analytics from acquisition to advocacy. This stage brings all of the previous stages together into the lead management process. Let’s broaden the definition of lead management to include the
Establishing the Lead Management Process: Acquisition to Advocacy Read More »
The proven power of influencers in digital marketing has also led to the emergence of employee social advocacy: the voluntary promotion of a company by its own employees on social media platforms. Employee social advocacy is an alternative to influencer marketing that involves looking inside the organization, instead of outside of it, to identify influential
How to Launch an Employee Social Advocacy Program Read More »
There are approximately three million businesses that promote their products, share their content, and engage with their target audience on Facebook. Unfortunately, the immense volume of ads and sponsored posts making their way News Feeds has been the cause of disappointment for many Facebook users. This, combined with the recent Cambridge Analytica fiasco, is causing
How and Why Employee Advocacy Can Boost Your Startup’s Engagement Rate on Facebook Read More »
If there’s one brand that earned a reputation of being masters in social media marketing, it would have to be Starbucks. They not only have a huge following (37 million on Facebook and over 11 million on Twitter) but have generated significant revenues from their followers. Their Tweet-a-Coffee campaign, for example, brought in $180,000 in sales
How Employee Advocacy Will Turn Your Staff Into Your Biggest Fans Read More »
Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive. The same
Employee Content Creators Are the Key to Social Advocacy Read More »
4 Tips for Developing Employee Advocacy in Your Business Social media is often seen as something to be managed by the marketing team. They might set up a Facebook page or a Twitter profile and use it to promote the business. This can certainly help you generate some brand awareness online, but is this one-to-many
4 Tips for Developing Employee Advocacy in Your Business Read More »
