Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn’t grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you […]
The issue of net neutrality has permeated the news, talk shows, and discussion boards for a while now. Different sectors have already voiced their concerns about how repealing net neutrality will affect consumers and businesses. Meanwhile, many people are still confused about the magnitude of the issue. What is Net Neutrality? Net Neutrality, or the
How Will the Repeal of Net Neutrality Affect Small Business? Read More »
Google algorithm updates can take your business from 0 to 100, literally and figuratively. For organizations with local content on their site or local listings on Google, changes to the local search algorithm can immediately affect the visibility and profitability of businesses far and wide. There are best practices to maintain and improve your local
If you run a local business, it’s time to reframe your view of Facebook as a purely social play to a social and search channel. Nearly half of people already use social networks to find local businesses. With the introduction of Facebook Local, that number’s about to go way up. Launched in early November in North
Posted by randfish It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t. Click on the whiteboard image above
How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday Read More »
Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. Whenever a new update comes out,
How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers Read More »
Remember just a decade ago when buzzwords like “mobile,” “social” and “the cloud” were still fairly new and exciting? These innovations forced businesses to re-evaluate their priorities and rethink how to use technology to engage their audiences. Now, technology develops faster than business can implement it. This rapid pace of innovation begs the question: What’s
How emerging technologies will affect your business in 2018 Read More »
Technology is upending many traditional financial practices. Dwolla, for example, provides an API to facilitate easy ACH payments. Fintech is the practice of applying technology to the financial services sector. Traditional financial institutions utilize it mainly to manage accounting and other back-office services. More recently, thanks to advances by startups, fintech applications are altering established
There are plenty of articles out there about how running a business can ruin your personal life, but not much about how your personal life can affect your business if you are the entrepreneur. When running a company, it’s especially difficult to find a balance between one’s work and personal life. With all the stress
9 Ways Your Personal Life Can Affect Your Startup Read More »
After months of behind-the-scenes discussion and hype, the Trump Administration and GOP leaders have finally released their framework for a major overhaul of the U.S. tax code – the biggest of its kind in more than 30 years. For now, many details remain sketchy and a lot of specifics remain to be worked out. And
