Brands

What MoonPie’s Social Strategies Can Teach Brands About Engaging With Fans

At a little over 100-years-old, the Chattanooga-based MoonPie is a legacy brand in the grocery store snack aisle. Baby boomers and other older generations remember the company fondly for combining graham crackers, marshmallows, and chocolate-flavored coating together as the perfect treat. Millennials and Gen Z, on the other hand, know it for having one of […]

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66% of consumers want brands to take social and political positions

branding, Channel: Social Media Marketing, Facebook, SEO BLOG, Social media marketing / Good To SEO

In this highly polarized political environment, brands face major challenges in trying not to take sides on hot-button issues. Being apolitical might look like insensitivity or tacit support for objectionable conduct or positions; taking a stand risks alienating “the other side.” This is the essence of the challenge: how to navigate an increasingly tribal environment

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How to Make More Money through Your Blog By Dealing with Cheap Brands

Blogging, SEO BLOG / Good To SEO

I had to chuckle at this one. I do receive a steady volume of requests from cheap brands to get featured on Blogging From Paradise. Brands that pay up find me too; but today I wanted to focus on cheapie, bargain-basement, tight wad brands to give you a better idea of how to make more

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Why Brands Will Go to Extremes — Lengthwise — With Digital Video in 2018

SEO BLOG / Good To SEO

Brand interest in both long-form and super-short digital video revved up in 2017, a duality that is likely to endure in the months ahead as strategies gel around capturing the attention of online consumers. In 2017, marketers spent 2x as much on online video than they did on TV ads, according to a recent report from

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The most engaged with beauty brands on Instagram

Digital marketing strategy, SEO BLOG / Good To SEO

Chart of the day: Female Instagrammers are about 30% more likely to be interested in beauty products Instagram has increasingly become one of the key platforms for interactions and engagement. Due to its visual nature, Instagram has become a popular platform for the beauty industry. These beauty brands are now using micro-influencers to expand their organic

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How Brands Can Market With Customer Values in Mind

SEO BLOG / Good To SEO

What do your brand, plant-based foods, Barbie dolls, and bottled water have in common? The truth is, quite a lot. There’s a lot of debate right now about whether bottled water is really a better choice than soda. Or whether a plant-based diet is actually healthier than consuming meat. And Some people are up in

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5 secrets of highly referrable brands

Digital marketing strategy, SEO BLOG / Good To SEO

Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition Research consistently shows that consumers are most likely to listen to recommendations from friends and family than traditional advertising channels. Of course, for someone to refer your product, it needs to be

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Amazon in discussions with consumer brands about ads on Alexa

Amazon, Google: Google Assistant, Google: Google Home, SEO BLOG / Good To SEO

According to a report on CNBC, Amazon is in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. According to the report: The e-tailer has been in talks with several companies about letting them promote products on the best-selling Echo devices, which are

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Amazon Sold ‘Million’ of Alexa Devices Over the Holidays, Brands Will Need to Focus More on Voice Advertising in 2018

alexa voice, Amazon, Echo Dot, eCommNews, fire stick, SEO BLOG, voice advertising / Good To SEO

The recent holiday was a happy one for Amazon, if the company’s latest report is anything to go by. The eCommerce giant alleges that “tens of millions of Alexa-enabled devices” were sold worldwide during the 2017 holiday season, making it a breakout year for the voice-activated digital assistant. Alexa Ruled the Holidays The Amazon report

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Live Video for Brands: Livestreaming on Social Media

SEO BLOG / Good To SEO

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories, and Facebook Live, everyone can stream what they’re doing—inane or otherwise—and beam it across their social networks. Live video is a game-changer for social users, and, as is often the case, it’s becoming a game changer for brands. Companies haven’t dived in

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